11-Point WordPress SEO Audit Checklist to Boost Your Rankings

Do you need to carry out an website positioning audit of your WordPress web site so you may enhance your search engine rankings and get extra visitors?

SEO might be tough for those who don’t know what’s working and what’s not. By performing an website positioning audit, you may analyze your website, discover alternatives for enchancment, and resolve important points.

On this article, we’ll undergo a WordPress website positioning audit guidelines to spice up your rankings.

What Is an website positioning Audit?

Optimizing your WordPress web site for search engines like google is vital for attracting extra guests and rising your viewers. Nonetheless, many enterprise house owners don’t know if their website positioning technique is working or not.

That is the place website positioning audit is useful. It’s a technique of discovering out in case your web site is correctly optimized to rank higher in search outcomes.

By conducting website positioning audits, you may also uncover important points in your WordPress website that is likely to be stopping you from rating increased in search engine outcomes.

Then, primarily based on the outcomes from the audit, you can also make changes to your WordPress SEO technique, resolve any points, and optimize your website.

Find out how to Carry out an website positioning Audit in WordPress

There are numerous website positioning instruments out there that may enable you audit your WordPress web site. Nonetheless, not all of them will allow you to conduct an audit inside WordPress, so that you don’t have to go away your website.

To carry out an website positioning audit of your WordPress web site, we suggest utilizing the All in One SEO (AIOSEO) WordPress plugin.

All in One SEO

It’s the best SEO plugin for WordPress and helps you optimize your website for search engines like google with none technical information.

The plugin presents an website positioning Evaluation Instrument that permits you to carry out a whole web site website positioning audit in your WordPress dashboard. It displays your website and highlights important points, after which presents actionable insights that will help you enhance your natural visitors and key phrase rankings.

You will get the website positioning Evaluation Instrument within the AIOSEO free version. There may be additionally a premium version of AIOSEO that gives superior options like a redirection supervisor, schema markup, native website positioning, highly effective sitemap instruments, and extra.

First, you’ll want to put in and activate the AIOSEO plugin. For extra particulars, you may observe our information on how to install a WordPress plugin.

As soon as the plugin is energetic, you may head over to All in One website positioning » website positioning Evaluation out of your WordPress dashboard.

SEO analysis performed by AIOSEO

Then beneath the website positioning Audit Guidelines tab, you’ll see an total website rating and a whole website positioning guidelines. A rating of 70 or above is sweet, and it implies that your website is properly optimized for search engines like google.

AIOSEO will test your web site on completely different parameters. It can then spotlight important points in your website that might harm your website positioning and supply solutions for bettering your rankings.

AIOSEO SEO Audit Checklist

AIOSEO is a superb device to make use of to constantly monitor your website, so that you’re conscious of any large website positioning points that might harm your rankings and visitors.

Apart from that, it’s sensible to do your individual website positioning audit a couple of times a yr to ensure every thing in your website is working as anticipated.

The website positioning audit guidelines under may also enable you troubleshoot any sudden drops in visitors, so you may repair the difficulty and get better your rankings.

That being stated, let’s take a look at the website positioning audit guidelines on your WordPress blog.

1. Make Positive Your Web site is Seen to Search Engines

When conducting a WordPress website positioning audit, first you’ll need o guarantee that your web site is seen to search engines like google like Google and Bing.

WordPress has a built-in choice to prevent search engines from crawling your website. In case you’ve enabled that possibility, then Google or every other search engine is not going to checklist your website within the search outcomes.

To view the setting, you may head over to Settings » Studying out of your WordPress dashboard. After that, be sure that the ‘Search Engine Visibility possibility is just not checked.

Search Engine Visibility option in WordPress

Whether it is enabled, then merely uncheck the ‘Discourage search engines like google from indexing this website’ possibility and click on the ‘Save Modifications’ button.

You’ll be able to test and see in case your website is listed in Google by looking in Google. Simply substitute “” with your individual area.

In case you simply launched your website or lately modified the setting above, then it could take a couple of days to get listed. You can too see our information on how to get new content indexed faster.

2. Guarantee That Your Website is Utilizing HTTPS

The subsequent website positioning audit guidelines merchandise is to seek out out in case your web site has an SSL certificate. An SSL certificates encrypts the connection between your person’s browser and your web site server.

Google and different search engines like google will give precedence to safe web site that use HTTPS over these which can be nonetheless utilizing HTTP.

You’ll be able to test in case your website is safe by on the lookout for a padlock check in your browser’s search bar.

Look for a padlock sign for HTTPS

In case you don’t have an SSL certificates, then see our information on how to get a free SSL certificate on your WordPress website and how to move your site from HTTP to HTTPS.

3. Test If All Variations of Your URL Result in the Identical Website

Now, it is best to test that the www and non-www variations or HTTP and HTTPS variations of your URL are redirected to the identical web site.

For instance, if somebody enters,,, or of their browser, then they need to see the identical web site.

You’ll be able to test your main WordPress URL by going to Settings » Normal after which take a look at the deal with within the ‘WordPress Handle (URL)’ and ‘Website Handle (URL)’ fields.

Set your primary WordPress address

If completely different variations of your website’s URLs don’t redirect to the identical location, then Google will take into account the 2 URLs as separate web sites.

In consequence, it received’t know which URL to prioritize whereas indexing and will result in duplicate content material points.

In case you’re utilizing AIOSEO, then it can robotically set the right canonical URL in your website header, which is able to let Google know of your choice and stop any points.

4. Enhance Indexing with an XML Sitemap

The subsequent factor to test is whether or not there’s an XML sitemap and if it’s submitted to search engines like google.

An XML sitemap helps search engines like google to seek out and index your web site pages simply. It additionally permits web site house owners to inform search engines like google about a very powerful pages on their web site.

Whereas having a sitemap received’t immediately enhance your search engine rankings, it can assist search engines like google crawl your web site higher.

For instance, suppose you’re starting a new website. In that case, a sitemap will assist Google or Bing to shortly uncover new content material in your web site, as you received’t have many backlinks initially.

To create sitemaps, you need to use the AIOSEO WordPress plugin. Merely head over to All in One website positioning » Sitemaps out of your WordPress dashboard and go to the ‘Normal Sitemap’ tab.

After that, guarantee that the toggle for ‘Allow Sitemap’ is switched on.

Sitemap settings in All in One SEO

You can too preview the sitemap and use completely different choices supplied by the WordPress plugin to edit the sitemap. Apart from that, the plugin additionally permits you to create video, information, and RSS sitemaps on your WordPress website.

As soon as the sitemap is created, you may submit it to completely different search engines like google like Google and Bing. For extra particulars, take a look at our information on how to create a sitemap in WordPress.

5. Discover and Repair Damaged Hyperlinks on Your Web site

A damaged hyperlink or lifeless hyperlink happens when a hyperlink goes to a web page that not exists at that URL. In such circumstances, you’ll see a 404 not discovered error whenever you click on on the damaged hyperlink.

404 Page example

Some commons cause why you see a 404 error is as a result of the WordPress website was moved to a brand new area, the web page was deleted, or it was moved to a brand new location.

Having a whole lot of damaged hyperlinks might be unhealthy on your website’s website positioning. They will have a unfavourable affect in your key phrase rankings and person expertise, since search engines like google and web site customers received’t discover the web page they’re on the lookout for.

That’s why whenever you’re conducting an website positioning audit, it’s vital to search for lifeless hyperlinks and repair them.

To search out damaged hyperlinks, we suggest utilizing MonsterInsights. It’s the best Analytics solution for WordPress and it robotically tracks 404 errors in your website in Google Analytics.

404 error pages in Analytics

MonsterInsights displays damaged hyperlinks with out slowing down your web site like different damaged hyperlink plugins do.

When you’ve discovered damaged hyperlinks in your web site, you may repair them by establishing 301 redirections.

The best option to redirect lifeless hyperlinks is by utilizing AIOSEO’s highly effective redirection supervisor. It can additionally logs 404 errors in your web site and permits you to arrange redirects.

Click 404 logs menu option

You’ll be able to take a look at our full information on how to find and fix broken links in WordPress.

6. Test If You Are Lacking Meta Tags

Meta tags are snippets of HTML code that assist search engines like google like Google to grasp what a web page is about, so it could actually rank it for related searches.

There are various kinds of meta tags, however the two most vital tags are the title tag and meta description. Search engines like google will use this info to grasp the content material of the web page.

Often the title tag and meta description are displayed in search outcomes, although Google could typically change the textual content relying on numerous elements like what that person is looking for.

Blog post title in SERPs

When performing an website positioning audit, it is best to be sure that the meta tags aren’t lacking out of your weblog posts or product pages.

That’s as a result of your title is the very first thing individuals will learn within the search engine web page outcomes and resolve whether or not they need to click on in your hyperlink or not.

Equally, meta descriptions are quick textual content that seems beneath your submit title and URL on search engine web page outcomes. They assist in describing your article to search engines like google and customers.

You’ll be able to add meta tags to any weblog submit or touchdown web page utilizing AIOSEO. Merely scroll right down to the ‘AIOSEO Settings’ meta field in your WordPress editor and add your title and outline.

Meta tags in AIOSEO

7. Guarantee You’ve Received Inside and Exterior Hyperlinks

The subsequent factor to test throughout an website positioning audit is to guarantee that the pages you’re making an attempt to rank have inner and exterior hyperlinks.

Inside hyperlinks are hyperlinks from different pages on the identical web site, whereas exterior hyperlinks or outbound hyperlinks are hyperlinks to different web site. They’re are essential on your website positioning success, but many enterprise house owners overlook their significance.

Search engines like google observe completely different hyperlinks to seek out and index new pages within the search outcomes. Creating inner and exterior hyperlinks permits search engine crawlers to find new content material in your web site and enhance rankings simply.

Not solely that, however hyperlinks additionally assist your readers to navigate your web site or discover supply for stats and different info.

You should utilize an website positioning device like Semrush to run a website audit, which is able to present you any pages that might use extra inner hyperlinks.

Semrush internal link audit

In case you need assistance including hyperlinks to your website, then take a look at our information on how to add a link in WordPress.

8. Measure Your Web site Loading Pace

Google makes use of your web site loading velocity as a rating issue. While you’re performing an website positioning audit, it’s vital to test for issues that may decelerate your web site.

First, you’ll must learn the way quick your web site hundreds on your customers.

In case you’re already utilizing MonsterInsights, then you may test the Website Pace report inside your WordPress admin space.

When you’ve connected Google Analytics to your WordPress website, merely head over to Insights » Reviews out of your WordPress dashboard and click on the ‘Website Pace’ tab.

Site Speed Report in MonsterInsights

You’ll be able to see a rating on your website’s load time for desktop and cellular. Apart from that, the report additionally reveals completely different metrics which can be vital for measuring how briskly your web site is.

Subsequent, for those who scroll down, then you definitely’ll discover that MonsterInsights presents suggestions and benchmark targets that it is best to goal for in your web site.

Site Speed Recommendations

Utilizing the report, you may audit your website and discover tips on how to load your net pages quicker. For instance, you need to use a caching plugin to enhance the server response time or use a content delivery network (CDN) to spice up web site velocity.

For extra ideas, you may take a look at our information on how to run a site speed test, after which see our final information to boost WordPress speed and performance.

9. Make Positive Your Website is Cell-Responsive

The subsequent merchandise to test in a WordPress website positioning audit is whether or not your web site is cellular responsive or not.

Google makes use of your website’s cellular model for indexing, as a substitute of desktop. If you wish to enhance your rankings, then your web site must be mobile-ready.

To learn the way mobile-friendly your web site is, you need to use Google’s Mobile-Friendly Test device. Merely enter your website’s URL and click on the ‘Take a look at URL’ button.

Mobile friendly test tool

The device will now analyze your web site and present the check outcomes whether or not your website is mobile-ready or not.

Mobile friendly test result

In case your web site isn’t optimized for cellular, then you may change your web site theme and choose a responsive WordPress theme. See our information on how to properly change your WordPress theme so that you don’t lose any knowledge or visitors.

10. Scan for Malware and Undesirable Vulnerabilities

One other important factor to test whereas conducting an website positioning audit is to scan for safety dangers. If Google Secure Searching flags your web site for malware or undesirable software program, then it can present a warning to your guests.

This will harm your website positioning, as individuals will keep away from visiting your website. Google may also decrease your rankings since your website accommodates malware and dangerous packages.

Google Safe Browsing warning

To take away malware and different suspicious recordsdata out of your web site, you’ll want a WordPress security scanner.

At WPBeginner, we use Sucuri because it’s the very best WordPress firewall and safety service. It checks your web site for malicious code, malware, spam injection, and different vulnerabilities and helps clear your website.

Sucuri additionally displays your website for potential threats 24/7 and blocks any suspicious exercise, hacking makes an attempt, DDoS attacks, and extra. Not solely that, however it additionally helps in defending the server-side.

If Google Secure Searching flags your website as unsafe, then take a look at our information on how to fix ‘this site ahead contains harmful programs’ error in WordPress.

11. Observe Your Key phrase Rankings for Drop in Site visitors

Lastly, it’s vital to maintain monitor of your key phrase rankings when conducting an website positioning audit and test their positions in case there’s a drop in visitors.

Keeping track of your key phrase rankings not solely helps you see which search terms people use to find your website, however you may also discover alternatives to get much more visitors.

To trace your key phrase rankings, you need to use Google Search Console. First, you’ll must add your WordPress site to Google Search Console.

As soon as that’s achieved, you may log in to your Google Search Console account and head over to the ‘Efficiency’ report. Subsequent, scroll down and see the search queries your website is rating on.

View your keyword rankings

Apart from using Google Search Console, you may also use an website positioning device like Semrush to trace key phrase rankings.

Semrush is a well-liked keyword rank tracker tool that’s utilized by {many professional} entrepreneurs and website positioning specialists. All it’s important to do is enter your website’s URL within the ‘Natural Analysis’ possibility and click on the ‘Search’ button.

Track keyword rankings in Semrush

From right here you may view your high key phrases, monitor their positions, and even monitor place modifications.

Keyword positions in Semrush

In case you’re seeing your rankings decline, you need to use our information on how to optimize your blog posts for SEO so you may get better your visitors and rankings.

We hope this text helped you learn to carry out a WordPress website positioning audit utilizing the guidelines and enhance your rankings. You may additionally need to take a look at our information on the best email marketing services and our comparability of best keyword research tools.

In case you favored this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You can too discover us on Twitter and Facebook.

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