As revenue As a pacesetter in massive and small know-how firms, I’ve attended many quarterly board conferences for the previous 15 years.
These conferences take numerous hours of preparation and can create quite a lot of stress. Preparation and follow might be exhausting and, extra importantly, distracting out of your each day work.
That is all obligatory as a result of the board of administrators is a vital occasion. As a smart mentor as soon as instructed me, nobody is promoted from the board, however individuals are actually fired afterwards.
So, if you’re accountable for driving revenue development in your organization, how do you make your a part of these conferences as engaging and influential as attainable? Right here’s some arduous-earned recommendation and ideas for 5 important board slides (B2B, personalized for software program firm leaders as a service) that can assist you make nice displays and saves. Your sanity.
Dimension is essential — and consistency can also be essential
I attended the board of administrators of an organization whose deck is 30 slides. I additionally attended a convention with greater than 150 slides on the deck. I would like to find out the extent of element that’s applicable for my group, however my normal rule is to chop the slides till the deck description is compromised.
You additionally have to attempt for consistency. The identical set of indicators and particulars must be supplied at quarterly conferences in order that administrators and executives can examine key information by apple.
Be aware: The world is evolving and the concept of ”cohort information” is flourishing. As companies evolve and new fashions resembling consumption-based mostly or fee-based mostly pricing turn into commonplace, sure metrics have to be adjusted over time, particularly for B2B SaaS firms.
Share some concepts from a supply perspective.
The primary is fairly well-known. Please don’t current the slides. Current the story. Board members are good at slicing information thinly and asking questions prematurely. Don’t really feel the necessity to current any nuances about your information. Please perceive the purpose.
One other piece of recommendation right here is to look forward. First-time board attendees are sometimes obsessive about trying on the previous, however it’s most likely not the place you must concentrate on most of your power. Learn the presentation to see how a lot focus you’ve got on the previous and future.
Most of your deck ought to draw an image of what you’re attempting to do, not what occurred. The board obtained a board flash from the CEO shortly after the top of the quarter and is at present studying the deck. What you’re doing right here is to share the changes you make to maneuver your enterprise ahead.
Lastly: Create an appendix. This focuses on content material (new initiatives, market improvement technique modifications, product matters) and doesn’t get caught with an excessive amount of information. Nonetheless, the appendix permits the board to view the quarterly modifications in additional element.
Deal with these 5 important slides
I’ve historically constructed a “discuss time” throughout a board presentation round 5 slides targeted on revenue. Some variations of those slides have been on my board deck for the final 10 years. These are information-wealthy slides, so be ready to debate the story they’re telling, not the information.
For instance, board members will discover if sales are accelerating and common promoting costs are declining. It is advisable clarify why it’s occurring as a result of they will see it in your quantity.
Slide 1: Headline reel
After the duvet and agenda, I believe all decks ought to begin with headline reels. This is a vital consequence achieved within the earlier quarter. Whether or not the quarter was good or unhealthy, don’t search the deck for particulars on the board.