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HomeBusinessA No-Jerks Policy Ignited Morale at the Company Behind Yankee Candle

A No-Jerks Policy Ignited Morale at the Company Behind Yankee Candle

Quickly after Ravi Saligram took cost of the corporate that makes Sharpie markers and Graco strollers, he provided his new workforce a blunt message: “no assholes,” learn a slide proven to about 30,000 staff around the globe.

It was 2019, and Newell Manufacturers Inc. was debt-laden, shedding gross sales and struggling via yet one more restructuring.

In a town-hall model assembly on the firm’s Atlanta headquarters, he laid out his administration philosophy. It was typical fare till Mr. Saligram, the previous CEO of OfficeMax and Ritchie Bros. Auctioneers Inc., flipped to a bullet-point checklist of his key tenets—beginning along with his PG-13 edict.

“I used to be stunned,” recollects Lisa McCarthy, an government who was in attendance. “I assumed, ‘Wow, it is a totally different manner of doing issues.’ ”

Mr. Saligram, 65 years outdated, says the mandate is as severe as slashing debt and boosting gross sales, which have improved dramatically throughout his tenure. The corporate’s share value is up about 33% since he turned CEO, greater than different consumer-products corporations over the identical interval.

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