Wednesday, September 29, 2021
HomeTechnologyApple emphasizes iPhone 13 battery life improvements to keep sales momentum high

Apple emphasizes iPhone 13 battery life improvements to keep sales momentum high


iPhone 13 Professional

Supply: Apple Inc.

Apple introduced new iPhone models on Tuesday in what’s an annual custom for the corporate forward of the vacation purchasing season.

The brand new fashions, referred to as iPhone 13, will not be main advances over final yr’s fashions.

Final yr’s fashions gained 5G connections and a brand new, flatter design. This yr’s 4 new fashions look comparable, are available the identical display sizes, have quicker processors and have gained a number of new pictures options focused at expert customers.

However Apple did current — and emphasize — one enchancment on Tuesday that anybody who picks up the brand new fashions will recognize: greater batteries and longer battery life.

The emphasis on elevated battery life throughout Apple’s launch occasion on Tuesday highlights the challenges confronted by the corporate that’s anticipated to launch a materially higher machine yearly to drive rising gross sales in a maturing market the place main breakthroughs have gotten much less frequent.

Enhancements to display picture, processor pace or digital camera high quality could enchantment to some, particularly pictures professionals, however yearly’s modifications require a extra discerning eye to note them.

All 4 new fashions will get at the very least 90 extra minutes of battery life below regular use, Apple stated on Tuesday. The largest and costliest mannequin, the $1,099 iPhone 13 Professional Max, in addition to the best-selling mainline iPhone, the iPhone 13, will get 150 extra minutes of battery life than final yr’s fashions, Apple stated.

For instance, the iPhone 12 will get 17 hours of video playback, based on Apple’s web site. The iPhone 13 manages 19 hours, which works out to just about 12% extra battery life.

Battery life additionally stays probably the most vital options to customers, based on many polls. In a single 2019 poll by SurveyMonkey, 76% of iPhone homeowners stated longer battery life can be a characteristic that will get them excited to improve to a brand new telephone.

One other characteristic that rates highly on polls is storage space. Apple doubled the default cupboard space on the iPhone 13 to 128GB on Tuesday with out elevating its value.

Apple is emphasizing these enhancements as Wall Road wonders if Apple can hold its iPhone momentum up. iPhones accounted for about half of Apple’s gross sales in 2020 regardless of efforts to diversify into headphones, equipment, and on-line companies.

Apple additionally faces difficult comparisons to final yr’s gross sales, which had been elevated. In the newest quarter that figures can be found ending in June, Apple bought practically $40 billion in iPhones, up over 49% from the identical interval in 2020.

When Apple releases iPhones that look totally different, they usually see a bump in gross sales, which some analysts name the corporate’s “supercycle.” Analysts are already questioning if the iPhone 13 will promote in comparison with final yr’s mannequin, though the iPhone 12 went on sale in October and November, later than this yr’s September launch date, pushing extra gross sales into the slower summer season months.

Traders have issues a couple of “materials moderation in upgrades” to 5G telephones following momentum from final yr’s Apple releases, JP Morgan analyst Samik Chatterjee wrote in a be aware distributed shortly earlier than Apple’s launch on Tuesday.

In its presentation on Tuesday, the corporate stated the will increase are pushed by greater batteries enabled by a inner redesign, in addition to Apple tweaking its processors to make use of energy extra effectively.

Whereas Apple cannot break the legal guidelines of physics — greater batteries imply extra energy — its capability to design each the iPhone’s {hardware}, together with its chip and show, and its iOS software program signifies that the corporate has full management many extra of the large energy hogs that zap battery life, and may optimize them to squeeze somewhat extra juice.

In a difficult gross sales cycle in comparison with final yr, Apple is giving its clients what they need: extra cupboard space and longer battery life.



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