Apple has employed a former HomePod engineer, Afrooz Household, to move up the crew growing HomePod software program, according to Bloomberg, which may sign a renewed effort from Apple to make the HomePod extra aggressive. The corporate launched HomePod software version 15 in September, bringing some welcome options like the power to make use of one or a pair of HomePod Mini audio system because the default with an Apple TV 4K. However Apple’s good speaker line faces stiff competitors, significantly from Amazon’s and Google’s audio system which can be outfitted with their good assistants.
Household left Apple in 2016, the place he was a senior audio engineer, to co-found audio firm Syng with ex-Apple designer Christopher Stringer. (A Monetary Occasions article about Syng described Household as the corporate’s “secret weapon.”) Syng’s declare to fame is its Cell Alpha linked speaker, which presents spatial audio in a Death Star-like design, nevertheless it comes with a steep $1,799 price ticket. Household left Syng earlier this 12 months, Bloomberg reviews.
The primary HomePod, which was launched in 2018, was lauded for its sound high quality however was criticized for its excessive value, and Apple discontinued it in March. The corporate launched the cheaper and smaller HomePod Mini last year.
Apple didn’t instantly reply to a request for remark.