Apple sees record quarter, but Xiaomi pips it to take second position in smartphone market: Counterpoint

Xiaomi is now the world’s second-largest smartphone OEM, beating out Apple for the primary time ever, in accordance with the newest numbers by analysis agency Counterpoint Analysis. The numbers echo what another research firm Canalys had reported earlier. Samsung retained the primary spot, with Xiaomi quantity two, and Apple at quantity three, despite the fact that the iPhone-maker noticed report shipments for the June quarter, additionally the second quarter of 2021.

However globally smartphone shipments declined by 7 % quarter-on-quarter(QoQ), as per the newest report. The first cause for that is the part scarcity and extension of COVID-19 protocols throughout Asia and Europe. When thought-about on a yearly foundation, the shipments grew by 19 %.

“Whereas Samsung retained the highest spot, its market share fell. Shipments had been down on account of weak seasonal demand in a few of its key areas reminiscent of India, Central, and Latin America and Southeast Asia adopted by manufacturing disruption in Vietnam on account of COVID-19. Xiaomi had its best-ever quarter because it was capable of improve its market share in China, Southeast Asia, and Europe,” Tarun Pathak, Analysis Director, Counterpoint stated whereas commenting on the findings.

Apple’s smartphone shipments are stated to have fallen on a quarterly foundation, whereas Xiaomi managed to succeed in the quantity two spot in international rankings. (Picture supply: Counterpoint Analysis)

For particular person distributors, Samsung’s quarterly shipments declined by 24 per cent reaching 57.9 million items in Q2, 2021 even because it remained the highest vendor globally. Though Apple’s smartphone shipments fell by 18 % on a quarterly foundation, the corporate reached 48.9 million shipments and it noticed yearly progress because of the excessive demand for the iPhone 12 collection.

Based on Harmeet Singh Walia, Senior analyst, “Apple captured a report first-quarter income share pushed by the robust efficiency of the iPhone 12 Sequence and demand spill-over from the earlier quarter on account of delayed launch. The recognition of its higher-end variant, the Professional Max, in nations just like the US and Europe additionally boosted Apple’s income progress.”

In the meantime, quantity two participant Xiaomi noticed quarterly progress of 8 per cent, whereas its shipments grew by 98 per cent on a yearly foundation. Based on Counterpoint, robust demand for Redmi 9, Observe 9, and Observe 10 collection helped the expansion and Xiaomi’s premium Mi 11 collection noticed a powerful efficiency as properly.

Oppo and vivo noticed shipments decline on a quarterly foundation as properly. Nevertheless, each Oppo and vivo are nonetheless within the high 5 international smartphone distributors. OnePlus’ shipments grew by triple digits (170 per cent) within the quarter with the Nord N collection doing extraordinarily properly within the North America and Western Europe markets. Realme additionally noticed triple-digit progress within the quarter.

Walia additionally credited the absence of Huawei as one cause why gamers like Xiaomi are rising in a giant means. “Xiaomi, OPPO and vivo additionally clocked report shipments and revenues this quarter, helped by capturing Huawei’s share globally and vital 5G uptake in China. Flagship collection reminiscent of Mi 11, Discover and X60 drove this uptick, respectively,” he stated. 

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