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Bloomingdale’s announces Bloomingdale’s concept with reduced footprint – News


Bloomingdale’s, a department store retailer, has launched a new small retail concept under the name “Bloomingdale’s” and announced that it will open its first store in Fairfax, Virginia on August 26th.

Rendering inside the new Bloomingdale’s location-Image: Bloomingdale’s

Named after the affectionate nickname given to the brand by fans, this new concept will debut at Fairfax. Mosaic district Shopping center. The area of ​​this first store is approximately 22,000 square feet, a significant reduction from the full-size Bloomingdale’s location, which can extend over 200,000 square feet.

As Bloomingdale’s CEO Tony Spring explained in the release, Bloomingdale’s seeks to provide its customers with “everything Bloomingdale’s likes in a highly edited, convenient and unexpected way.” is.

The concept is touted as a “destination of style and service”, featuring fashion and beauty for both men and women, and regularly throughout the week to keep the assortment fresh and fresh for repeaters. We provide products that rotate to.

The store also offers a restaurant experience in the form of a branch of the popular DC area chain Colada Shop, which offers new technology-enabled models, drop boxes for returns, stylist bookings, modification and personalization services, and coffee and cocktails. And Cuban snacks.

Bloomingdale’s is not the first department store to experiment with a smaller retail footprint to adapt to the changing needs of its customers. Nordstrom Launched Nordstrom Local Services Hub, Bloomingdale’s parent company, in 2017 Macy’s Previously, it launched a similarly “curated” market by Macy’s location for the brand of the same name.

Macy’s currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s outlet stores. The retail group reported net sales of $ 4.7 million in the first quarter ending May 1, 2021 and expects to report revenues of $ 21.73 billion to $ 22.23 billion this year.

In addition, the location of Bloomies is expected to open their doors in the future, but Macy’s has not yet provided information about dates or locations.

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Bloomingdale’s announces Bloomingdale’s concept with reduced footprint

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