Citroen India on Saturday introduced the launch of its new La Maison Citreon phygital showrooms in Delhi and Gurugram.
The Citroen’s Delhi dealership is positioned in Naraina Industrial Area, Phase-1, New Delhi, whereas the Gurugram showroom is positioned in Trillium Avenue, Sector 29, South City, Gurugram.
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The company says that the idea of “La Maison Citroen” interprets to “The Home of Ciroen”, and offers a singular, seamless and digital journey for patrons.
As per the company, the new Delhi and Gurugram primarily based dealerships are a part of the primary La Maison Citroen dealerships launched in the nation. The dealerships can even provide clients gross sales, take a look at drives and after-sales providers.
The Citroen dealerships have been claimed to supply a totally digital ecosystem that gives a totally digital expertise to the purchasers with options akin to ATAWADAC reception Bar, Citroen Origins contact display screen and excessive definition 3D configurator.
“We are excited to innovate and launch the La Maison Citroen in India, and the Delhi and Gurugram phygital showroom is an important milestone as we gear up towards the launch of our first car C5 Aircross SUV. The showroom will have numerous screens, debuting the ATAWADAC (Anytime Anywhere Anydevice Anycontet) experience and a unique High Definition 3D configurator allowing customers to experience the product with a 360-degree view and personalise their product and services.” stated Rolan Bouchara, SVP, Sales and Marketing, Citroen India.
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The company is gearing as much as introduce its maiden C5 Aircross SUV in the Indian market. In truth, the bookings of the automotive can even begin quickly from March 1st, at a reservation quantity of ₹50,000.