Despit Pandemic, Hotel Chains Grow in Africa


JOHANNESBURG—Africa’s tourism sector has cratered within the face of the coronavirus, however the world’s largest lodge chains stay dedicated to the continent.

Main lodge chains, from

Marriott International

MAR 0.71%

to Radisson Resort Group and Paris-based


AC 1.10%

Europe’s largest lodge firm, say their African companies should not solely holding up, they’re decided to remain on monitor with, if not develop, their footprints. The businesses see sub-Saharan Africa as underserved and underdeveloped by way of lodges and predict that demand for each enterprise and leisure journey will develop as soon as the pandemic abates.

“I haven’t heard of anyone that claims we aren’t occupied with Africa anymore,” stated Trevor Ward, proprietor of W Hospitality Group, a Lagos, Nigeria-based advisory agency that works throughout Africa. “The long-term play is okay.”

Journey restrictions and social-distancing have kept long-haul business and leisure travelers at home, choking an important income for the area. The World Journey and Tourism Council estimates that in a baseline state of affairs, Africa will lose 10.9 million, or 44%, of its tourism-sector jobs and $75 billion, or 45%, of its tourism earnings this 12 months. On a proportion foundation, that decline is worse than the Asia-Pacific area and the Americas, although not as dangerous as Europe.

The collapse of many impartial lodges as a result of Covid-19 has heralded a brand new part of consolidation within the lodging trade, the place large chains are taking on and rebranding distressed properties, resulting in sooner growth throughout Africa, lodge chains and analysts say. That’s partly as a result of lodge chains bear little threat or price after they convert an impartial property to their model, a minimum of in contrast with constructing a brand new property; the transformed lodge turns into a part of the chain, which collects franchise charges from the lodge’s income.

The conversion development is current throughout rising markets, however notably in sub-Saharan Africa, as a result of a scarcity of lodges for enterprise vacationers in burgeoning hubs like Addis Ababa, Ethiopia, and Abuja, Nigeria. To make sure, the growth of lodge chains is only one slice of Africa’s various lodge market. Properties outdoors cities in iconic areas from Zanzibar, Tanzania, to Botswana’s Okavango Delta have additionally taken an enormous hit.

Hilton Worldwide Holdings Inc. Chief Government Christopher Nassetta referred to as conversions a vivid spot for the corporate throughout Hilton’s August earnings name, even because the chain suffered an 81% lower in income per accessible room or RevPAR—the important thing metric for a lodge’s top-line efficiency, combining room charges with occupancy—in the course of the interval.

Andrew McLachlan, managing director of improvement for sub-Saharan Africa at Hilton, which has 25 operational lodges and 41 lodges beneath improvement within the area, says the corporate’s curiosity is being sustained partly as a result of the continent’s hospitality sector stays underdeveloped by way of anticipated future demand in contrast with different elements of the world.

“We’ve got fairly a sturdy deal stream for the time being,” stated Mr. McLachlan. “A few of my colleagues in different markets should not seeing new deal stream coming in.”

“From a improvement perspective, [the pandemic has] created a special set of alternatives to what was there earlier than,” he added.

There may be one lodge room for each 92 folks in North America, in contrast with one lodge room for each 1,496 folks within the Center East and Africa mixed, stated Patrick Scholes, a managing director of lodging and leisure fairness analysis at Truist Securities in New York. “There’s much more open area. It’s the final remaining untapped continent so far as lodge manufacturers,” he stated.

Marriott plans so as to add greater than 30 properties and 5,000 rooms throughout sub-Saharan Africa by 2025, including to its present portfolio of greater than 100 lodges. Radisson has about 50 lodges in 32 international locations in sub-Saharan Africa and plans to open 50 extra, together with a lodge in Johannesburg and one other in Bamako, Mali, earlier than the top of this 12 months, and one other six to eight lodges in 2021. Accor plans to open 34 lodges—so as to add to its present footprint of 70—within the subsequent 36 months in sub-Saharan Africa, in international locations like Ethiopia, Ivory Coast and Rwanda.

Radisson’s lodges in Lagos have spent most of this 12 months operating at occupancy ranges just like final 12 months’s, in keeping with Tim Cordon, space vp for the Center East and Africa at Radisson. These lodges swapped short-stay company vacationers for self-isolating health-care staff, quarantine arrivals and oil-and-gas staff from overseas. One lodge is even host to an emergency Covid-19 name heart, in keeping with Mr. Cordon.

“Sub-Saharan Africa has been extra resilient as a buying and selling vacation spot than Europe,” Mr. Cordon stated. “Don’t get me improper, it’s nonetheless terrible, however it’s mitigated our losses.”

Brilliant spots apart, the area continues to be struggling together with the remainder of the worldwide lodge trade. Occupancy for the 12 months by means of August in southern Africa was 32%, versus 58% throughout the identical interval a 12 months earlier, in keeping with knowledge and analytics agency STR. RevPAR was simply $34.28 within the first eight months of this 12 months, versus $69.07 within the equal interval of 2019.

“When you take a look at discount in RevPAR, I’d say sub-Saharan Africa is common” in comparison with the remainder of the world, stated Srdjan Milekovic, who oversees

Hyatt Hotels

operations for Europe, the Center East and Africa. “We don’t actually count on the remainder of the 12 months to convey important enchancment.”

Mr. Milekovic stated he doesn’t count on demand for lodges to get again to 2019 ranges till 2023 or 2024, although the corporate’s 11 tasks in sub-Saharan Africa stay on monitor. “The long-term perception in folks’s elementary have to journey for no matter motive didn’t go away,” he stated.

Write to Alexandra Wexler at [email protected]

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