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Dolce & Gabbana launches a series of projects in Venice in August – News


Translated by

Isabel Crosley

Revealed



July 23, 2021

Proceed from Valentino And Saint Laurent, this time Dolce & Gabbana, is about to set sail for Venice, Italy. Italian luxurious manufacturers will host occasions within the historic metropolis from August twenty eighth to thirtieth, with a concentrate on providing conventional couture. Nonetheless, on this event, the model may even unveil its first line for residence use and the unique Alta Moda digital assortment utilizing NFTs.

Images from Dolce & Gabbana’s video announcing the NFT collection on their LinkedIn page-Dolce & Gabbana

Dolce & Gabbana unveiled its latest haute couture collection in a fashion film broadcast online at the end of 2020. The Milan fashion house, led by designers Domenico Dolce and Stefano Gabbana, is ready to go on a trip to showcase the actual showcase.

The brand launched the “Alta Moda” line in 2012 and added the “Alta Sartoria” line for men in 2014 along with the luxury jewelery line. Since then, Dolce & Gabbana has been accustomed to showing past shows in Palermo, Portofino, Naples and Florence, revealing the most famous collections in another iconic place in Italy. This year, the brand announced Venice as a place of choice.

Dolce & Gabbana announced in a press release that it has not yet revealed exactly where the festival will take place in Venice: Dialogue with Domenico Dolce and Stefano Gabbana’s craftsmanship and creativity, local manufacturing and a valuable heritage represented by artistic excellence. Design duos often rely on local artisans for such presentations, and their work is gladly recognized.

Dolce & Gabbana will launch the “Dolce & Gabbana Casa” project at the next event. This is the first line dedicated to household items. The group has ambitious plans for the diversification of this new product and recently established a dedicated division for its business, led by Federe Usai, the new director of communications and marketing.

Details of the project have not been announced so far. However, according to some market sources quoted by the Italian press, the collection consists entirely of Italian-made design objects and furniture. Source also said the brand will open a showroom in the center of Milan with about 10 boutiques.

Finally, Dolce & Gabbana unveiled its first digital couture collection in Venice, taking part in the recent NFT (Non-Fungible Token) epidemic. These are unique digital assets that cannot be duplicated and are linked to the concept of blockchain digital ledgers.

Behind-the-scenes snapshot of the newest Alta Moda showcase by Dolce & Gabbana-ph Dominique Muret

The capsule assortment of digital couture fashions, titled “Collezione Genesi”, is impressed by the historical past of Venice and the custom of “dream attire”. Some seems to be within the assortment will probably be printed in preview. The gathering itself will probably be auctioned solely from September 1st on UNXD, a brand new platform operated by the Polygon community, which will probably be launched this summer time with the goal of turning into the world’s benchmark for digital luxurious.

Dolce & Gabbana reported gross sales of € 1.1 billion ($ 1.29 billion) for the 2019/2020 fiscal 12 months. This was a 14.5% lower in comparison with the earlier fiscal 12 months and the web lack of the enterprise was € 106 million.

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