Fashion Lab is an open innovation platform that integrates the operational expertise of the Chalhoub Group with industry expert insights to grow the future Saudi Arabian brand and foster Saudi fashion talent.
It is an initiative of Chalhoub Greenhouse, home of the Group’s retail technology accelerators, and Ibtikar, an in-house incubator for employees, to drive corporate entrepreneurship and innovation.
Chalhoub Greenhouse explores disruptive emerging brands with a unique story focused on streetwear, sustainable fashion, contemporary design and accessories.
Successful applicants will be invited to a two-week hybrid boot camp led by a fashion expert. They are guided towards brand building through state-of-the-art marketing planning, supply chain management approaches, content creation and media management strategies.
The cohort also has access to Chalhoub Group’s extensive retail network, including the group’s online and offline channels for selling products.
The first fashion lab will end in December 2021 and culminate in a demo day where selected brands from Saudi Arabia will showcase their projects to retailers, distributors and investors. You will also receive $ 15,000 in financial support with potential equity partnerships after the program ends.
Fashion Lab applications are available online.
Fiber2Fashion News Desk (DS)
Dubai-based Chalhoub Group announces the launch of Saudi Arabia’s first fashion lab to identify and support innovative and destructive Saudi Arabian fashion brands and help designers become successful entrepreneurs. .. The open innovation platform integrates the group’s expertise with the insights of industry experts.
Dubai-based Chalhoub Group launches its first fashion lab in Saudi Arabia
Source link Dubai-based Chalhoub Group launches its first fashion lab in Saudi Arabia