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Eddie Bauer introduces rental program – News


American lifestyle and outdoor brands Eddie Bauer On Wednesday, we announced the launch of our first rental program aimed at offering affordable technical apparel and gear to encourage more people to go out.

Eddie Bauer launches rental program. -Eddie Bauer

Currently available at rentals.eddiebauer.com, the items offered range from technical rainwear and insulated hoodies to tents, sleeping bags and hikers, and can be rented for a fraction of the retail price.New initiatives for consumers Mainland United States The opportunity to try out items before promising a major purchase, to secure high quality gear for an “annual” trip, or to try out new activities at an affordable price.

Damian Fan, CEO of Eddie Bauer, said:

“Through our first rental program, whether it’s a hike in a local state park or a year-round backpacking trip, we’ve provided you with the equipment, apparel, and resources you need to get out and more I want to reach people .. “

Many retailers have quickly accepted rental services. Very recently Rebecca Minkoff Debuted a new rental experience launched by the B2B retail technology platform CaaStle and joined brands such as: Banana republic, Express, Destination Maternity, And Rebecca Taylor list several people who are strengthening their subscription-based rental services in the United States.

Similarly, outdoor brands including: REI And Patagonia Offer a version of the rental program or sell second-hand products as a way to promote sustainability and make the outdoors more comprehensive and accessible to all communities.

Eddie Bauer was purchased by Authentic Brands Group, And SPARC, dating back to May. As part of the acquisition, ABG now owns Eddie Bauer’s intellectual property and the core business of the brand is part of the SPARC brand portfolio.

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Eddie Bauer introduces rental program

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