EU Pushes to Limit How Tech Companies Target Political Ads


The European Union is proposing a ban on media corporations concentrating on political adverts at individuals based mostly on their spiritual views or sexual orientation, a brand new volley within the continent’s growth of world tech regulation.

A invoice proposed Thursday by the European Fee, the EU’s govt arm, would prohibit on-line tech platforms from concentrating on political adverts at particular person customers based mostly on an inventory of classes that regulators deem delicate, together with their race, political opinions and well being standing, with out customers’ specific consent. But it surely stops in need of a broader ban on so-called microtargeting based mostly on private info that some activists had demanded.



EU Pushes to Limit How Tech Companies Target Political Ads Source link EU Pushes to Limit How Tech Companies Target Political Ads

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