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Exclusive: Squid Game is Netflix’s ‘biggest ever’ series launch

The dystopian collection, wherein contestants who’re deeply in want of cash play lethal youngsters’s video games to win money prizes, has been seen by 111 million accounts since debuting on Netflix September 17.

To provide that quantity some context, Netflix introduced earlier this yr that 82 million households watched “Bridgerton” in the first 28 days following its Christmas debut. “Squid Recreation” surpassed that quantity in a shorter period of time.

The collection is No. 1 on Netflix’s Prime 10 lists in 94 nations all over the world. It is the platform’s first-ever Korean collection to succeed in No. 1 in america.

The numbers converse to the sheer dimension of “Squid Video games'” reputation and the velocity at which it took off. However Netflix’s — and all streaming providers’ — scores knowledge comes with some vital caveats.

For starters, these numbers are from Netflix (NFLX) itself and haven’t be vetted by any outdoors sources. Additionally, that 111 million determine doesn’t suggest everybody watched the collection from begin to end. It’s based mostly on Netflix’s metric of accounts watching no less than two minutes of the collection.

No matter Netflix’s usually opaque accounting of its exhibits’ reputation, the vital context is that the streaming big’s competitors is rising fiercer by the day, and “Squid Recreation” exhibits Netflix stays on prime for a motive.

For buyers, so long as Netflix retains including subscribers, Wall Road will probably proceed to be glad. “Squid Recreation” has hit the zeitgeist in a big manner, and buzz is the very best means to draw new subscribers and hold present ones glad. The collection has additionally earned nice opinions, garnering a 91% rating on Rotten Tomatoes.

Like many prime streaming collection, “Squid Recreation” has grow to be a popular culture phenomenon. The collection has generated memes and even Halloween costume concepts.

The success of “Squid Recreation” speaks to Netflix’s means to craft a worldwide hit. Netflix has 209 million subscribers and the corporate has labored to succeed in audiences on a worldwide scale.

“After we first began investing in Korean collection and movies in 2015, we knew we wished to make world-class tales for the core Ok-content followers throughout Asia and the world,” stated Minyoung Kim, Netflix’s vice chairman of content material for Asia Pacific, excluding India. “Right this moment, Squid Recreation has damaged by way of past our wildest desires.”

“‘Squid Recreation’ gave [Netflix] extra confidence that our world technique goes in direction of the appropriate path,” Kim instructed CNN.


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