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Facebook pays creators $ 1 billion by 2022 – News


Facebook CEO Mark Zuckerberg will be out for lunch after a session at the Allen & Company Sun Valley Conference on July 8, 2021 in Sun Valley, Idaho.

Kevin Deechu | Getty Images

Facebook CEO Mark Zuckerberg announced on Wednesday that he plans to pay $ 1 billion by 2022 to users who create content for Facebook and Instagram social networks.

This is one way you want to attract influencers and create content for your platform as it competes with other popular services such as TikTok.

“We want to build the best platform for millions of creators to make a living, so we want to reward creators for great content created on Facebook and Instagram by 2022. We are creating a new program that will invest more than $ 1 billion in new programs, “said Zuckerberg. Written on Facebook.. “Investing in creators is nothing new to us, but we are excited to gradually expand this work.”

Facebook said in a statement that as part of this initiative, it plans to roll out a new bonus program from now to the end of the year that rewards creators for achieving certain milestones.

Among the upcoming bonus programs is the Reel Summer Bonus, which will start within a few weeks and pay US users to create great reel content for Instagram. Lille is a full-screen, short-length video feature launched by Instagram in 2020. Conflict with TikTok content..

The company said it will launch a dedicated space within the Instagram app this summer and the Facebook app this fall to learn about the bonuses creators can work on.

Over the past few months, Facebook has launched a new initiative to pay creators as a tactic to attract more influential social media users to its service.

For example, in June The company announced For paid online events, fan subscriptions, badges, and Facebook’s upcoming independent news products, creators won’t cut revenue until at least 2023.And in april The company announced The number of new programs for creators to make money through Instagram.

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