Facebook CEO Mark Zuckerberg said Wednesday that Facebook has launched a program that will pay creators $ 1 billion by the end of 2022. Part of an effort to attract influencers On that platform.
According to social networks, $ 1 billion will be allocated to creators of all types, giving influencers an incentive to create original content and post it on Facebook. Influencers can make money by using certain Facebook and Instagram features, or by achieving certain milestones. For example, if creators do livestreaming on a regular basis, they can earn cash.
last year, Arms race It has emerged among tech companies seeking to bring court to online content creators who can create huge engagements and bring young fans and cultural relevance to the platform. TikTok and YouTube have built a deep relationship in the creator community by helping creators make money and building features that meet their needs.
Facebook’s new program, which is currently invitation-only, will alert qualified creators to join when they open the app. Facebook said creators will create a dedicated place to track bonuses on Instagram and Facebook by the end of the year.
This isn’t the first time Facebook has offered creators money in exchange for using their products.The company previously Paid TikTok influencers YouTuber uses Instagram features such as IGTV, which is a feature-length video feature similar to YouTube, and Reels, which is a feature that works like TikTok. During December Facebook has promised to invest $ 10 million Over the next two years in the black gaming community, Facebook Gaming, a Twitch-like streaming platform, will provide creators with guaranteed monthly payments.
Direct payments are becoming a common way to pull creators away from TikTok. In November, Snapchat started giving away $ 1 million a day To the content creator who posted to the “spotlight” function of the app that works like TikTok. These payments have been depleted recently, making Facebook’s bonus program potentially attractive.
Venture capital reports show that at least 50 million people around the world now consider themselves content creators, making it one of the fastest growing segments of SMEs. SignalFire..
On Wednesday, Mobile Insight Company Sensor tower According to SensorTower, TikTok was the most downloaded app in the world in the first half of 2021. In addition, TikTok has exceeded 3 billion installations worldwide, making it the first non-Facebook app to exceed this number.
Facebook plans to pay creators $ 1 billion to use the product.
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