Friday, September 17, 2021
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Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.

Within the fall of 2018, Jonah Peretti, chief govt of on-line writer BuzzFeed, emailed a prime official at Fb Inc. Probably the most divisive content material that publishers produced was going viral on the platform, he mentioned, creating an incentive to provide extra of it.

He pointed to the success of a BuzzFeed put up titled “21 Issues That Nearly All White Individuals are Responsible of Saying,” which obtained 13,000 shares and 16,000 feedback on Fb, many from folks criticizing BuzzFeed for writing it, and arguing with one another about race. Different content material the corporate produced, from information movies to articles on self-care and animals, had bother breaking via, he mentioned.

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