Recently, Ford CEO Jim Farley spent time speaking at the 2022 Alliance Bernstein Strategic Decisions Conference. There, Farley discussed plans for Ford’s future, how the brand will handle electrification, and critically, how it won’t. At least, how Ford won’t electrify certain models. Farley says he sees Ford’s gas-powered business as a sort of “passion brand,” comprised of models like the Ford Mustang and Bronco Raptor.
Basically, Farley says that everything that doesn’t have to have an electric motor shouldn’t. We’ve already seen the kind of outcry the electrification of the Mustang can generate, which makes the statement all the more logical.
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