Nonetheless, this new knowledge presents an attention-grabbing drawback. Sellers are nonetheless vital in the USA for authorized and logistical causes.
It may be robust to promote straight to shoppers, as Rivian has discovered. And the place precisely are prospects speculated to take supply of – and repair – their new Ford automobiles if not at a vendor? Certain, there are unbiased outlets, however people are justifiably simply as suspicious of these as they’re of sellers.
It is a conundrum Ford would not fairly have a solution for but. It is also a panorama that is nonetheless unraveling, and new legal guidelines will possible must be handed to make sure safety for each the client and vendor. Who’s to say the build-to-order mannequin would not fade away as soon as the availability chain stabilizes and folks really feel secure going to dealerships once more?
One factor is for certain: how Ford chooses to deal with the shopper expertise over the following few years has the potential to form your complete automotive business sooner or later.