So fossil Group, Inc. Is continuous its digital transformation, and Richardson, Texas-based equipment firm has introduced that Holly Briedis has been appointed Govt Vice President and Chief Digital Officer.
In her new role, Bririedis is responsible for leading Fossil’s digital initiatives with the aim of becoming a digital-first retailer. She also joins the executive leadership team of companies that own brands such as Fossil, Relic, Skagen and Zodiac and hold licenses for various designer brands such as: diesel, DKNY, Emporio Armani.
Briedis brings over 15 years of digital advertising and marketing and retail expertise to Fossil, extra not too long ago McKinsey & the corporate. On this place, she led the North American retail omni-channel and buyer expertise follow. This included offering world shopper corporations with recommendation on driving worthwhile development.
Govt expertise contains two years as an investor and advisor at Considerable Enterprise Companions from 2012 to 2014 and 5 years as head of gross sales and enterprise growth on the asset administration firm Mercer from 2007 to 2012. Expertise can be included. Her experience contains prospects. -Central transformation in e-commerce and omni-channel, digital advertising and marketing, loyalty and CRM.
Briedis, who holds a level from Northwestern College’s Kellogg College of Administration and the College of Michigan, can be passionate in regards to the equity of schooling. She has been a board member of KIPP Miami and KIPP Texas Public Colleges for the previous six years and was a founding member of the Chicago-based non-profit instructional group LaunchU.
“Client digital footprints proceed to develop, and types which might be dedicated to this evolution are driving development,” mentioned Fossil Group Chairman and CEO. Costa Curzotis At launch. “Holly’s in depth management and experience in driving the customer-centric digital transformation of retail manufacturers at McKinsey & Firm will assist the Fossil Group solidify its place as a digital-first retailer. . “
Fossil’s annual internet income for 2020 was $ 1.6 billion, down 27% year-on-year because of the affect of the Covid-19 pandemic, however full-year internet loss was $ 96.1 million, or $ 1.88 per diluted share. ..
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Fossil Group Drives Digital Transformation with New Govt Recruitment
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