Some TV studio was going to be the primary to tie an enormous NFT undertaking to a significant present, and it seems to be Fox — the corporate is launching the MaskVerse, an NFT assortment / sport / factor that ties into The Masked Singer. Fox has proven curiosity in doing NFT tie-ins earlier than, however this one leans on a neighborhood facet that we’ve seen different NFT tasks use (generally to great success, different occasions to disaster). Fox additionally looks like it needs this undertaking to turn into extra of A Factor than the collectibles released by other TV shows.
The corporate says that the primary NFT for the present, which might be free and grant “particular entry” to the MaskVerse’s Discord, will launch on Wednesday (together with, after all, an episode of The Masked Singer). After that, folks can purchase packs of NFTs to construct collections, and are available November, Fox might be including a sport the place gamers can vote on what’s going to occur to contestants of the sport present. The prize for guessing proper would be the alternative to purchase even rarer NFT packs.
Fox says that individuals will be capable to commerce or promote their NFTs midway by The Masked Singer’s season in order that they’ll construct full collections. Getting a full assortment of “Frequent Masks” will allow you to get entry to much more unique digital objects, according to the MaskVerse FAQ, in addition to the potential for real-life prizes (and, presumably, some further clout within the Discord). The NFTs will at first solely be purchasable utilizing bank cards or PayPal, however Fox says help for cryptocurrencies is coming “quickly.” For those who’re within the nitty-gritty of the blockchain tech the corporate is utilizing to do all this, the FAQ goes fairly in-depth.
Fox has proven lots of curiosity in doing show-based NFTs earlier than, even announcing that it’s created a company known as Blockchain Artistic Labs to make that occur. It already introduced Krapopolis, a present created by Rick and Morty co-creator Dan Harmon that might be “curated solely on the Blockchain.” As an alternative of specializing in releasing content material and associated merch on the blockchain, it looks like the MaskVerse is Fox making an attempt to faucet right into a present with a pre-existing fanbase to get folks enthusiastic about NFT buying and selling, NBA Top Shot-style.
That’s not a shocking transfer with recent hype around NFT communities just like the Bored Ape Yacht Membership or Pudgy Penguins, however will probably be fascinating to see whether or not it’s profitable — will the potential perks be fascinating sufficient to get The Masked Singer’s mainstream viewers invested in an NFT sport? Will the promise of NFTs get crypto folks into the present? It’s exhausting to inform if both is probably going, however provided that Fox’s FAQ says the blockchain has an open occasion log, it needs to be comparatively straightforward to inform how many individuals have an interest.