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Freddie Mercury: New Queen pop-up experience takes fans through their epic 50 year journey


Rock followers will know that this 12 months marks the fiftieth anniversary of Queen’s closing lineup. In 1971, bassist John Deacon joined Freddie Mercury, Brian Might and Roger Taylor’s band and the remainder was historical past. To rejoice half a century in music, Queen The Biggest, a pop-up retailer and fan expertise, has been introduced to open in London’s Carnaby Road later this month.

Queen The Biggest will open its doorways on Tuesday, September 28 till January 2022.

The pop-up retailer will function “a line-up of restricted version music releases, thrilling vogue collaborations and life-style merchandise with weekly new product drops and occasions.  

“Every month can have a theme; Music, Artwork & Design and Magic, with visible installations that act as storytelling from every of Queen’s historic 5 a long time.”

Other than the store, the Queen The Biggest pop up expertise will take guests by way of the band’s superb historical past.

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Throughout two flooring, the installations start in a Seventies thrift retailer, as Freddie and Roger had a stall at Kensington Market.

The expertise will transfer by way of iconic Eighties dwell performances and excursions right into a Nineteen Nineties file retailer after which on to a 2000s DVD homage that results in 2010s tech ideas.

In accordance with an announcement on Queen The Biggest: “The brand new retailer, created in partnership with Bravado, Common Music Group’s merchandise and model administration firm, options all the hallmarks of the band. 

“The shop contains an thrilling attire assortment together with unique collaborations from a number of vogue manufacturers together with Champion, Wrangler and Johnny Hoxton jewelry.”

On Queen The Biggest, Brian and Roger mentioned: “We’re happy to collaborate with Bravado on this mission, which can be an thrilling expertise for everybody to return to London and revel in. Carnaby Road was the right spot for the shop to rejoice 5 a long time.”

The pop up can have restricted version vinyl releases on sale, which begins with Biggest Hits on September 28.

This can be adopted in October Music Month by Roger Taylor – ‘A’ aspect: Radio Gaga / ‘B’ aspect: I’m In Love With My Automotive on October eighth and John Deacon – ‘A’ aspect: Unfold Your Wings / ‘B’ aspect: One 12 months Of Love on October 15.

Plus Brian Might – ‘A’ aspect: We Will Rock You / ‘B’ aspect: Sail Away Candy Sister on October 22 and Freddie Mercury – ‘A’ aspect: Anyone To Love / ‘B’ aspect: Take My Breath Away on October 29.

Subsequent up can be November Artwork and Design Month, which can contain “showcasing a lineup of collaborative companions together with Japanese designer Tokolo, a limited-edition bear from Steiff, and the primary viewing of a soon-to-be-released pinball machine.”

Whereas December Magic Month fuses “The magic of 5 a long time of Queen with the magic of Christmas. Merchandise embody Rubix Dice, Christmas jumpers, playing cards, wrapping paper and equipment.”

Alongside unique clothes, presents and equipment on sale, the shop will function archive Queen performances on screens.

Queen The Biggest opens at 57 Carnaby Road in London on September twenty eighth and is open 11am-7pm Monday-Saturday and 12pm-6pm on Sundays.





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