German Firm’s Menu Ordering Tech Excites South West Hospitality Sector


A German tech agency has acquired curiosity from South West hospitality companies after revealing particulars of its digital menu, ordering and cost system.

SO’USE, based mostly within the east German metropolis of Leipzig, has been contacted by companies within the restaurant and hospitality sectors and Make investments Bristol and Tub, the organisation which helps enterprises trying to function within the space, since Business Live featured its invention in October 2021.

The German firm has additionally been approached by a number of potential buyers, enticed by its know-how which permits clients in a bar, cafe or restaurant to make orders and pay through their smartphones.

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The tech means clients don’t must get out of their seats or converse to a waiter, and never have they got to obtain an app. As an alternative, they use their telephones to scan a QR code which takes them to an internet site containing all of the outlet’s menu decisions.

It additionally permits them to pay securely too, even by money if they need, and go away a tip for employees, and obtain a digital receipt. It is usually GDPR compliant.

SO’USE solely launched its know-how in 2021 however already it’s utilized in greater than 100 retailers in 30 cities all through Germany. It is usually rising clients all through central Europe, together with Italy, Switzerland, Austria, Romania and Bulgaria. And now it desires to run a pilot within the UK, and has focussed on the South West due to its large variety of hospitality companies.

Ben Wollscheid, SO’USE managing director, advised Enterprise Stay that his agency aimed to launch within the UK in 2022 and was nonetheless eager to listen to from firms within the South West that need to work with it.

He mentioned there had been robust curiosity since Enterprise Stay featured the SO’USE invention and mentioned: “We had an excellent response, some folks contact us from a governmental establishment (Make investments Bristol and Tub) and in addition completely different folks from completely different gastronomic teams within the South West.”

He mentioned these have been primarily within the Bristol space however SO’USE was eager to talk to extra companies from throughout the area.

“Get in contact any time,” he mentioned. “However our ambition is to start out within the UK in 2022.”

Mr Wollscheid mentioned the excessive density of gastronomic companies and vacationer visitors makes the South West the best proving floor for the UK. He mentioned as soon as the South West pilot is up and operating the agency may transfer to cowl the entire UK market.

He mentioned firms reminiscent of JD Wetherspoon have been already providing apps so clients can order from their seats however mentioned there was “no main participant” within the UK market but.

Mr Wollscheid mentioned Germany, just like the UK, has been affected by a scarcity of workers within the hospitality business, with 20% of posts at present unfilled and the SO’USE system permits companies to deal with workers shortages extra simply, by easing the workload and thereby rising gross sales, and negates the necessity for purchasers to obtain a number of apps if visiting many venues, and even register at an outlet.

SO’USE was based in 2018 by Mr Wollscheid, Thomas Niermann, Joachim Müller and Benedikt Pilz, to develop its SAAS (Software program as a Service) tech for the hospitality sector.

In July 2021, SO’USE raised about 700,000 euros – about £600,000 – from German buyers, together with Hamburg firm builders and early-stage investor Hanse Ventures, FACT Finder founder and AI skilled Carsten Kraus and angel investor Stephan Mahlow.

Enterprise Stay’s South West Enterprise Reporter is William Telford. William has greater than a decade’s expertise reporting on the enterprise scene in Plymouth and the South West. He’s based mostly in Plymouth however covers your complete area.

To contact William: E mail: [email protected] – Cellphone: 01752 293116 – Mob: 07584 594052 – Twitter: @WTelfordHerald – LinkedIn: www.linkedin.com – Fb: www.facebook.com/william.telford.5473

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Mr Wollscheid mentioned extra buyers have been now and mentioned: “We’ve got had completely different buyers strategy us. Our subsequent financing spherical might be in Q2 2022.”

He confused the corporate’s tech is designed to assist buyer companies however “not make a revenue from them”. As an alternative SO’USE goals to earn a living through product placement, with manufacturers showcasing merchandise on the system.



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