When Gilbert Sosa picked up our Google Hangout name, he wasn’t on digital camera, however I might hear him say, “One second!” He settled in his chair with a large smile on his face as his coiffed auburn hair bounced barely. “¿Comó estás?” he requested, with the identical enthusiasm he reveals in his TikTok movies.
The Houston native was at his pal’s house in Mexico Metropolis, engaged on his subsequent content material home, the place creators are invited to reside collectively to make movies and different visuals for social media. Throughout their keep, these creators usually have meals, hire and utilities coated to allow them to concentrate on creating content material for manufacturers.
Sosa’s latest venture, which he’s been engaged on for the previous yr, is StoryHouze, a content material home devoted to storytelling and philanthropy. Based mostly out of Mexico Metropolis, StoryHouze launched the primary of its two phases on Oct. 2. In Section I, Sosa is joined by Abelardo Campuzano, Abelardo Bobadilla, Alan Sandoval, Basilio Cerdan, Mack Failing and Santiago Sevilla. For Section II, the plan is for the home so as to add extra members and be based mostly in america.
“I needed to provide you with a extra purposeful purpose to launch a content material home, an enormous purpose that brings folks from completely different backgrounds and audiences collectively, so I made a decision that there’s a correlation between philanthropy with storytelling,” Sosa, 24, advised HuffPost. “I consider that uniting a bunch of content material creators to amplify these tales to their tens of millions of followers could make a distinction on the earth.”
Sosa, who’s Mexican-American, is a expertise supervisor for up-and-coming content material creators — he manages everybody in StoryHouze — in addition to a filmmaker, influencer and actor. This summer season, he launched TejasHouse, one of many first bilingual content material creator homes.
A lot of the influencers in TejasHouse are based mostly in Sosa’s house state. Three Houston-based influencers — Meliza Vasquez, who’s Salvadoran-American, and Dayanara Uriostegui and Secily, who’re each Mexican-American — have been introduced into the home by Sosa. Tally Dilbert and Jay Torres are each from Honduras, and at the moment are based mostly in Texas and North Carolina, respectively. Mariano Razo and Zachary Jaquith are influencers from Mexico, and Brins Torres is from Ecuador. In July, the creators ended their first three-month stint.
“We don’t actually slot in any field,” Sosa advised HuffPost. “Individuals will attempt to put us in containers, however we don’t even know that ourselves but. We’re nonetheless attempting to determine that half out.”
To have a profitable creator home — one which will get model offers and sponsorships, makes cash and churns out attention-grabbing content material — every creator has to have one thing particular. With TejasHouse, the members have been on a mission to dismantle the stereotype that Latino communities are monolithic. All through their time in the home, every creator showcased completely different facets of their tradition.
“We’re doing every part with intention and objective for one thing larger than ourselves,” Sosa stated of StoryHouze. “We consider that [by] being genuine in desirous to pay it ahead, we’ll have the ability to entice the kind of folks that can need to be a part of the motion and promote philanthropy as we plan to do it.”
Sosa has been constructing towards a profession as a social media influencer for the previous 5 years. He received his begin in 2016 as an intern with one of the widespread content material homes, Group 10, which was led by former Vine star turned boxer Jake Paul. Sosa was solely an intern for a month earlier than he was provided a full-time place. To his mother’s shock, he joined the group as an alternative of going to varsity on a full-ride scholarship to the College of Texas at Austin to review communications and public relations.
Since then, Sosa has constructed an enormous following, making each comedic movies and quick vlog-style posts with updates about his private life and his influencer enterprise ventures. He’s amassed greater than 880,000 followers on Instagram and 200,000 on TikTok, and greater than 571,000 subscribers on YouTube.
It didn’t take lengthy for Sosa to go viral on TikTok. His third video acquired greater than 1 million views. Within the satirical clip, he mimes an encounter with a fan of the content material collective Dosogas Group, the place Sosa was a producer, co-founder and expertise. The unseen fan asks Sosa for a photo as Justin Bieber’s “Lonely” performs wistfully. After they take the pic, the “fan” asks Sosa his title, referencing his peer Federico Vigevani, and Sosa appears to be like crushed.
Sosa stated he’s most pleased with with the ability to maintain himself as an influencer and that his expertise administration enterprise has continued to develop. He was additionally shocked by the manufacturers he’s gotten to work with. In 2019, he partnered with Netflix to promote the Ryan Reynolds thriller “6 Underground.” In April, he partnered with Dell to promote the XPS 13 laptop computer.
One among Sosa’s top-performing short films is called “First Timers.” It’s a few younger lady and her boyfriend, who’ve taken vows of celibacy, having intercourse for the primary time. “First Timers” was posted on YouTube in December 2019; it’s been considered greater than 14 million occasions.
With the fixed excessive demand for content material, Sosa has realized to be OK with slowing down and specializing in what makes him completely satisfied: creating work that he’s pleased with and surrounding himself with like-minded creators.
“I’ve come to phrases [with the fact] that I’m not in a rush,” he stated. “I’ll add urgency to it, however I’ll take so long as I take. It’s in regards to the lengthy sport, not the quick sport.”
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