Here's Why Toyota Is Hesitant To Fully Embrace EVs

Whatever the case may be, Toyota cannot be criticized for not introducing electric vehicles at all. Just this week, rumors emerged which suggest the company will introduce a smaller C-HR-based EV as soon as next year. As mentioned, the Japanese automaker also pioneered hybrid technology on the Prius and continues to innovate with the Mirai.

The sleekly styled, hydrogen-powered Mirai sedan is a unique way of approaching carbon-neutral motoring – something Toyota believes can be achieved through taking different paths. Toyota’s train of thought (also shared by BMW’s CEO) is that hybrids make more sense in areas where there’s no infrastructure to support purely electric vehicles.

Seiji Sugiura, a senior analyst at Tokai Tokyo Research Institute, told the news agency he believes Toyota’s approach is where the problem lies. “There is a gap between Toyota, which approaches decarbonization in a ‘pragmatic’ way, and environmental groups that call for immediate action.”