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How Crunch Fitness Stayed in Shape During Covid

Health golf equipment have been hit onerous by the coronavirus pandemic.

State and native governments shut gyms for months because the virus unfold, with 17% of amenities within the U.S. closing down completely final 12 months, in keeping with IHRSA, a well being and health affiliation.

Crunch Health has been spared a lot of the ache. Solely six Crunch golf equipment have closed completely in the course of the pandemic (4 of them in Canada), out of a present complete of 386.

It misplaced about 2% of its pre-existing members between March 2020 and January 2021. However general membership rose 6% in that interval, and by the center of this 12 months, it was up 11% from March 2020. Crunch opened 40 golf equipment final 12 months and expects to launch 70 this 12 months.

The Wall Avenue Journal spoke with Ben Midgley, chief govt of Crunch Franchise, which oversees the corporate’s franchise community, to debate traits within the trade, and Crunch’s plans for continued development. Listed here are edited excerpts of that dialog.

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