In lower than two years, Brookmonk has attracted greater than 16 million followers to social media platform TikTok. However speaking to CNBC, she stated it was by no means her intention to achieve influencer standing.
Monk posted his first TikTok publish in September 2019 and has since acquired 16.1 million followers and 1.2 billion likes on her movies.
An 18-year-old US influencer informed CNBCMarketing media money“It wasn’t her objective to draw and change into well-known for a lot of followers, however about the truth that she actually loved creating content material for social media.
“I like having an viewers, I like studying individuals’s feedback, I like interacting with individuals,” Monk stated, and he cherished seeing suggestions, so he knew everybody on-line. He defined that the dearth side motivated her to publish extra.
The monk believed that the key to creating well-liked content material on platforms like TikTok was to publish about what individuals may relate to “just like the little mundane issues everybody skilled in life.”
She additionally stated it’s vital for influencers not solely to take heed to suggestions from their viewers, but in addition to be optimistic and uplifting on social media.
“The vast majority of the viewers begins to really feel separated from influencers after they develop too huge, after which they don’t really feel like they care concerning the viewers anymore,” Monk stated.
Monk believed that it was vital that the model didn’t change the fashion of influencers. In any other case, she stated the content material may seem like sponsored, like a “face holding a product” the place influencers will be seen beginning to lose recognition.
She believed that the model would work extra with influencers sooner or later. “Audiences can join with influencers just by trying on the content material of their day by day lives, not by celebrities, commercials or infomercials.”
TikTok’s recognition is exploding within the pandemic. As of June 2020 The total number of active users of TikTok in the US month exceeded 91 million, Elevated from 27 million in 2019.
Monk stated she realized she had change into an influencer when individuals began asking her concerning the hair and make-up merchandise she used.
The monk has not disclosed her earnings.by Recent data from music licensing platform Lickd.coTo earn $ 100,000 a yr on TikTok, customers should have no less than 10,000 subscribers or followers and get no less than 270 million clip views per yr.
Relating to how Monk finds a model to seem on TikToks, she stated the corporate is definitely in touch along with her more often than not.
Relating to the best way to promote a product in a publish, Monk stated that if he had the inventive freedom, he would attempt to incorporate it into the final content material he was already producing. But when not, she follows “the model is snug”. Nonetheless, Monk emphasised that should you don’t just like the product, you may’t sponsor it.