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It’s a Hollywood Barbie moment (and she’s bringing her friends) – News

“Ugly Dolls”, a modified stuffed animal, was small performance income Mattel itself was bruised in 2016 when Max Steel, a moderately budgeted movie based on action figures, arrived in an almost empty theater.It received Zero percent positive score Rotten Tomatoes, a review aggregation site.

Robbie Brenner, head of Mattel Films, created in 2018, said: Playground production, Started in 2013 and collapsed in 2016. )

Brenner said he approached all of Mattel’s properties in the same question. “How can I turn Mattel a little while respecting the integrity of the brand?”

Kreis said he wasn’t interested in making thinly disguised toy commercials. In a shift from Mattel in the past, “we want to give our filmmaking partners creative freedom and allow them to do unconventional and exciting things,” he said. “If you focus on creating great content, the rest goes on.”

But Mattel did not “sign the contract and disappear,” he added.

The message seems to resonate in Hollywood, and Mattel can attract A-plus talent. The “Barbie” team is one example. Tom Hanks agreed to create an adaptation by starring Major Matt Mason, an astronaut action figure introduced by Mattel in 1966. Akiva Goldsman, the Oscar-winning author of “A Beautiful Mind,” is working on the script. Marc Forster (“World War Z”) directs and produces the film “Thomas the Tank Engine”.And Daniel KaluuyaWinner of the Oscar in April for his role in “Judas & Black Messiah,” he is involved in a Mattel film project based on the incredibly energetic purple dinosaur Bernie.

Even Brenner has a sophisticated cinematic pedigree. She produced the AIDS treatment drama “Dallas Buyers Club” and was nominated for six Oscars in 2014, including the Academy Award for Best Picture. (I won three roles: actor, supporting character, makeup and hair styling.) Prior to that, I was a senior manager at 20th Century Fox and Miramax.

It’s a Hollywood Barbie moment (and she’s bringing her friends)

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