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ITV Announces Shopable Content, Boots First Partner – News

Shoppingable content has taken a step forward in the UK with ITV, the largest commercial TV network, entering the segment. boots Sign up for that first partnership agreement.


This is part of a broader trend in livestream shopping, which means more broadcasters are likely to participate in this activity in the future.

The company will allow LG TV-enabled viewers to purchase content from a particular show directly from the screen. ITV2’s Love Island, one of the most suitable programs for product placement, will be the lunch pad.

Following the link-up with Boots, ITV is also in talks with other potential partners for further launches throughout the year.

ITV said there are gaps in the identified markets, and Bhavit Chandrani, director of digital and creative partnerships, said this was “a unique commercial opportunity and the next natural step in what we can offer our brands.” Said. He said Love Island “has been a great platform for innovating the way we work with commercial partners over the past few years and is a great show to showcase shoppingable TV before rolling out to other programs. That’s it. “

LG TV already has this feature in the United States, but this is the first development in the United Kingdom. The interactive system uses the technology of context product discovery specialist The Take. Built into LG’s TV set and remote control unit, all sets of the year have the system, but the last two years’ sets can be upgraded to enable live stream shopping.

The technology identifies and tags related products while the show is on air, and opt-in viewers are notified of their availability. Feeders can view detailed information via the remote control unit and choose to purchase from the brand’s website or send a link to their smartphone.

Viewers can also sit in the driver’s seat and start the shopping interface at any time.

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ITV Announces Shopable Content, Boots First Partner

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