July smartphone imports continue to be high as brands prepare for festive season


NEW DELHI: Smartphone manufacturers continued to import in giant numbers in July to offset ongoing disruption in native manufacturing as they ready for the upcoming festive season, which has develop into important to salvage what might be an in any other case tough 12 months owing to the pandemic.

Imports of smartphones in July stood at Rs 2,085.2 crore—a marginal 6% fall sequentially however nonetheless the second highest in three years. Import volumes for handsets touched a three-year excessive of Rs 2,225.2 crore in June, almost six instances that of Might and several other instances the Rs 5.6 crore recorded within the quick pre-Covid month of February, amid large-scale disruption in native manufacturing.

Smartphone manufacturing in India on common has ramped-up to solely 65-70% at present, even after three months of the lockdown easing, in keeping with market intelligence agency Worldwide Knowledge Company (IDC). As compared, manufacturers had scaled manufacturing on common to 40-45% of capability within the April-June quarter. Some manufacturers like Vivo although claimed it has at present reached round 90% of its manufacturing capability.

“Operationally, manufacturers are nonetheless dealing with challenges reminiscent of employee scarcity, Covid unfold, disruption in logistics, and partial state lockdowns until August 31 and so forth,” stated Upasana Joshi, affiliate analysis supervisor at IDC, India.

She added that the third quarter (July-September) is the excessive sell-in interval because the channel begins making ready for the crucial second half with festivals ranging from August until November.

“In an effort to cater pent-up demand together with festive demand, manufacturers will proceed to do direct imports in parallel to scaling up manufacturing to 80-90% by finish Q3’20,” Joshi stated.

Smartphone market trackers reminiscent of Counterpoint Analysis and IDC have already downgraded this years’ gross sales outlook to 130-135 million as in opposition to 154 million models bought in 2019. “If the very essential festive season is wanting stock or faces another disruption by way of gross sales, the market might decline as little as 90-100 million models, that’s, behind 4 years,” an trade knowledgeable warned.

Excessive import volumes for July are additionally a consequence of the rollover influence of the 10-day backlog brought about as a result of customs scrutiny of imports of telephone components within the final week of June, which had brought about a close to washout in manufacturing for Chinese language manufacturers, specialists stated.

In the meantime, exports of handsets have recovered to pre-Covid ranges, with July’s export worth of Rs 997.four crore being just like March’s Rs 976.three crore. As per trade estimates, 95% of smartphones bought in India had been manufactured (assembled) regionally.

Manufacturers count on imports of fully built-up models, which are a magnet for 20% obligation and damage their margins, to scale back and normalise from August as manufacturing in native meeting models rises.

An individual near Vivo stated that the model has reached 90% capability this month whereas Realme had earlier stated it was anticipating to achieve 80% capability this month. Oppo, Realme and OnePlus, all three BBK group subsidiaries, share the identical manufacturing plant in Larger Noida.

Different main smartphone manufacturers reminiscent of Samsung and Xiaomi didn’t reply to ET’s queries until press time.


Please enter your comment!
Please enter your name here