This begins with the brand preparing to launch a direct consumer web store in the UK next week. This range is also distributed through high-end department stores.
However, boots are important to both retailers and brands, as boots are the dominant retailer from beauty to pharmacies in the UK.
The business is currently recovering and is looking for new ways to attract attention to generate post-pandemic footprint and sales.
The news that the Kylie brand is in stock comes as soon as we hear that we have registered as the first partner brand of ITV’s new shoppingable content drive.
Jenner’s approximately 250 million social media followers are undoubtedly fascinating boots as they take her brand to High Street in the UK. This should help attract more Gen Z and Millennial shoppers to the store.
Kylie Cosmetics, now part of the Coty portfolio, was originally launched as a make-up, but with the addition of skin care, both segments are strong segments for boots.
The retailer added 54 news brands last year, and Arisla Fatty, the company’s premium beauty senior buying manager, describes Kylie’s launch as a “big moment.”
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Kylie Cosmetics Stocked in British Boots
Source link Kylie Cosmetics Stocked in British Boots