Malcolm Gladwell’s Pushkin Industries Teams With BBC For Elon Musk Podcast Series


EXCLUSIVE: Malcolm Gladwell and his podcast manufacturing firm Pushkin Industries have boarded a BBC audio collection that tells the story of Elon Musk.

Gladwell, who’s behind podcasts corresponding to Revisionist Historical past and Damaged Document, has teamed with the British public broadcaster to launch Elon Musk: The Night Rocket within the U.S. and Canada.

It’s an attention-grabbing deal on condition that the present, which comes from Harvard historian and New Yorker author Jill Lepore, was initially produced for BBC Radio 4, one of many BBC’s flagship radio stations, however Pushkin will likely be making it accessible as a podcast in North America for the primary time.

The collection goals to pierces the cloud of puffery round Elon Musk, who not too long ago as soon as once more surpassed Jeff Bezo to grow to be the richest man on the planet, to look at a brand new form of harmful and harmful capitalism superior by techno-billionaires, which Lepore calls “Muskism”.

BBC / Pushkin

It can have a look at the Tesla founder’s plans to save lots of the world, and humanity itself, with ambitions to colonize Mars, create brain-hacking implants and avert an AI apocalypse, which all sound like one thing out of a sci-fi movie.

The podcast collection begins with Musk’s obsession with the letter X and its bigger which means and ends with an evaluation on Muskism’s influence on international monetary markets. Lepore untangles Silicon Valley’s sci-fi roots, the affect of apartheid on the South Africa-born Musk’s youth, and the connection between the historical past of colonialism and desires of colonizing different planets. She excavates the origins of Musk’s ventures in science fiction, starting with the Hitchhiker’s Information to the Galaxy, a narrative that was meant as a critique of colonialism however that, in Musk’s re-telling, has been swept clear of that critique. The five-part collection options visitors, from environmentalists to science fiction writers to students of indigenous cultures.

The five-part collection launches November 1.

“The naked information of Musk’s life, the way in which they’re normally informed, make him sound like a fictional character, a comic-book superhero,” mentioned Lepore.





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