Aston Martin has deepened its ties with the fashion sector by appointing two big names on its board of directors. Net-A-Porter Founder Natalie Massenet Alongside former Harrods, we have joined the director lineup of British luxury car brands. Saxophone Fifth Avenue and Estee Lauder executive Marigai McKee.
This move is part of a recovery drive for a super-luxury company, raising the qualifications for equality as far as the female representatives of the board are concerned.
But it also enhances its fashion dominance and wonders what the brand’s future plans are, especially given the fashion background of its major shareholder Lawrence Stroll. Stroll wants Aston to be “one of the best luxury car brands in the world,” part of which is the driving force behind its monopoly.
Given Ferrari’s deeper infiltration into the fashion sector these days, it’s unlikely that Aston Martin might do the same if the car recovers well. We already sell a selection of clothing and accessories related to F1 participation, including a contract with Hackett. But there is certainly the possibility of going further.
Massenet certainly knew a lot about both fashion and luxury and was one of the driving forces to convince luxury labels that online was the right channel for them to use. Her later role at the British Fashion Council Farfetch Good American, Skims, Grossier It also boosted her qualifications.
Aston Martin makes Net-A-Porter “one of the world’s most influential fashion businesses operating across retail, media and publishing platforms in the process of shaping a special experience for the world’s finest fashion consumers.” Emphasized how it grew.
Meanwhile, McKee has been with Harrods for 14 years, tasked with executing strategies and identifying key brands and trends. She was headhunted to join the saxophone.
They are It’s interesting considering that the millionaire walk was involved in getting Aston Martin back on track. He used to be a fashion mover and shaker and was instrumental in launching. Pierre Cardin And Ralph Lauren In Canada, he is leading the launch of Ralph Lauren in Europe through a sportswear holdings company.
He is also Tommy Hilfiger, Michael Kors, Asprey & Garrard and his wife Claire-Anne Stroll run the Callens fashion business.
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Massenet and McKee boost Aston Martin fashion links with seats on board
Source link Massenet and McKee boost Aston Martin fashion links with seats on board