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MyPillow is pulling its ads from Fox News after disagreement over a commercial

Mike Lindell, chief govt officer of My Pillow Inc., speaks to members of the media whereas arriving to federal courtroom in Washington, D.C., U.S., on Thursday, June 24, 2021.

Joshua Roberts | Bloomberg | Getty Photos

MyPillow Chief Government Mike Lindell mentioned he’s pulling advertisements from Fox Information after the community mentioned it would not take one in every of his commercials.

MyPillow is one in every of Fox Information’ greatest advertisers. Lindell mentioned he spent nearly $50 million on the community final 12 months, and about $19 million thus far this 12 months, to run his advertisements.

“It is unlucky Mr. Lindell has chosen to pause his industrial time on FOX Information given the extent of success he is skilled in constructing his model by way of promoting on the primary cable information community,” a Fox Information spokesperson instructed CNBC in an emailed assertion.

Lindell instructed CNBC in a telephone interview that he made the choice to again out after Fox Information declined to run a one-minute spot that promotes a cyber symposium, which he shall be livestreaming from Aug. 10 to Aug. 12.

“I pulled all of my advertisements. Each one,” Lindell mentioned. “If there are any stragglers right now, it is a fluke.”

Because the 2020 presidential election, Lindell has been claiming adamantly that there was widespread voter fraud, with votes stolen from President Donald Trump. Nonetheless, safety and election officers have discovered no proof of such exercise.

Voting-machine maker Dominion Voting Systems sued Lindell and MyPillow in February for defamation. Lindell later filed a $1.6 billion countersuit.

Fox News has also been sued by Dominion. It alleges the cable information community falsely claimed Dominion’s voting machines have been rigged in the course of the 2020 presidential election to be able to enhance its rankings. Fox Information has moved to dismiss the swimsuit.

Lindell earlier this 12 months mentioned a variety of retailers, together with Bed Bath & Beyond and Kohl’s, stopped selling his products after he started voicing the election-fraud claims.

“We misplaced 40% of our enterprise in January and February,” Lindell mentioned. “I can not get that again. I can solely strive.”

The Wall Street Journal first reported on the news. Fox Information guardian Fox Corp. and News Corp., the Journal’s guardian, have widespread possession.



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