Netflix badly wants the second half of the yr to go higher than the primary. Buyers are already betting that it’s going to.
The video streaming pioneer has seen anemic subscriber development within the first six months of 2021, with a bit of over 5.5 million web new subscribers added within the interval. That was nicely beneath the 25.9 million added in the identical interval final yr, becoming with the company’s frequent warnings that mass lockdowns early in the Covid-19 outbreak pulled ahead a major quantity of future development. However this yr additionally has been gradual in contrast with the corporate’s pre-pandemic efficiency. First-half subscriber additions averaged about 10.6 million within the years 2015-2019. Subscriber development within the first half of this yr has been the bottom for Netflix since 2013 when it had about one-sixth its present base of 209 million subscribers.
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