The absorbent attire sector is at present at a turning level, with well-known manufacturers resembling Adidas, Bond and Victoria’s Secret recognizing its potential and coming into the market.
Sanitary shorts are material underwear with a built-in absorbent gusset and are worn alone as a backup for tampons and menstrual cups, or as a non-invasive, eco-friendly method to handle menstruation. It’s estimated that this class has already prevented a whole lot of 1000’s of disposable pads, liners and tampons containing plastic from reaching landfills annually.
However within the unregulated sector, which is characterised by bloated and unfounded claims about absorbency and leak resistance, shoppers are sometimes confused if bought “leak-proof” underwear fails to satisfy its guarantees. I’m disenchanted.
CEO Christine Arden states that Confitex is dedicated to constructing client confidence in menstrual underwear and offering transparency and steering. “We consider within the environmental advantages of interval pants and hope for the success of this sector, however the failure of some manufacturers to meet their guarantees undermines the credibility of all the class. I’m afraid will probably be, “she says. “It’s actually a western pioneer period in that anybody can declare something.”
“Many trade insiders have prompt that this sector wants rules to guard shoppers, particularly on advertising claims so that customers could make knowledgeable selections. We name for third-party verification and publish the outcomes, “provides Arden.
When Confitex launches second-generation merchandise resembling Confitex for Males-labeled washable incontinence underwear, girls’s panties, bladder leaking underwear, and Simply’n Case model reusable nursing pads, the corporate will independently confirm its efficiency. Invested in Patented textile expertise.
After in depth laboratory testing, UL, a world chief in security science, has granted the Confitex for Males trunk, and Simply’n Case’s high-cut, lace, and full briefs are leakproof, totally absorbent, and quick. Longed for UL verification mark to show the corporate’s declare with parameters resembling breathability, odor resistance, PFOA / PFOS not detected, absorbability, odor resistance, leak prevention, air flow even after 52 cleanings Preserve intercourse.
Confitex has taken a step additional to make sure buyer satisfaction by selecting to assert a stage of absorbency that’s decrease than the extent allowed within the validated outcomes. “For instance, Additional Absorbency Ladies’s Briefs have been examined within the lab to soak up the equal of 15 common tampons, however 10 regulars as a result of we wish to overdeliver to our prospects in real-life conditions. It advertises absorbency solely as a tampon, “says Arden.
Confitex has additionally commissioned unbiased testing to substantiate the true efficiency of different in style absorbent attire manufacturers. Carried out between January and April 2020, this take a look at is decisive that Confitex textile expertise offers the most effective mixture of absorbency and leak-proof efficiency among the many merchandise in the marketplace. Proven.
This market benefit was enhanced when Confitex textile expertise was named 2021 Product of the 12 months on the Worldwide Plus X Awards, the world’s largest award program for expertise, sports activities and way of life innovation. Confitex additionally acquired 6 of seven attainable seals within the Well being and Private Care class for innovation, high quality, ease of use, performance, ergonomics and ecology.
Not like most different manufacturers, Confitex’s leak-proof and absorbent textiles are made with no layer of PU plastic, so they aren’t solely environmentally pleasant, but additionally molded and molded with out impacting leak-proof efficiency. , Stitching, warmth sealing and tumble drying are attainable. ..
Doug Rockard, UL’s Vice President and Basic Supervisor of Retail and Shopper Merchandise, helps the demand for transparency in product claims. “Within the new sector, third-party verification of product claims is vital to shoppers and ensures that merchandise work as promised. Prospects are concerned in packaging, labeling and advertising claims as a part of the decision-making course of. It relies upon. With a purpose to construct the belief of the model, it is very important take a look at the product to confirm the advertising claims of the producer. “
Lockard recommends that different period pants manufacturers make the most of UL’s testing and verification companies designed particularly for the absorbent attire trade. “We suggest that merchandise on this space be lab-tested by a trusted commonplace firm and the outcomes revealed for full transparency.”
Fiber2Fashion Information Desk (SV)
Confitex, a number one absorbent textile expertise firm, seeks client safety within the rising, service-life underwear market. Since 2015, when Confitex unveiled the world’s first modern absorbent underwear, extra manufacturers and producers have entered the market. Unfounded claims are rising on this sector.