Monday, September 20, 2021
HomeBusinessPearson launches Netflix-style subscription for textbooks in US

Pearson launches Netflix-style subscription for textbooks in US


Pearson launches a Netflix-style subscription mannequin for its digital textbooks within the US

Pearson has launched a Netflix-style subscription mannequin for its digital textbooks within the US. 

For £11 per 30 days, college students will have the ability to entry books from the UK-based writer by an ‘all-you-can-eat’ on-line mannequin. 

Pearson will goal the 10m US faculty and college college students who use a Pearson textbook or on-line studying device yearly. 

Reserving in: For £11 per 30 days, college students will have the ability to entry books from the UK-based writer by an ‘all-you-can-eat’ on-line mannequin

Chief govt Andy Chicken is hoping the providing will revive the FTSE 100 group by constructing life-long relationships with learners. 

Chicken, who took the reins on the writer in October, stated that the Pearson+ service had the identical intuitive interface that college students have come to anticipate from music and film streaming apps. 

The subscription mannequin has develop into a development, with the publishing firm following the success of Netflix and Chicken’s former employer Disney, which launched Disney+ in 2019. 

The publishing titan additionally reported a 17 per cent rise in gross sales to £1.6billion within the first six months of the monetary yr and a revenue of £127m – in contrast with a lack of £23m a yr in the past. 

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