Progressive Insurance taps new marketing chief

Progressive Insurance has introduced the appointment of Remi Kent as chief advertising officer, efficient November 01. Kent (pictured) will succeed Jeff Charney, who in March introduced his intention to retire.

Kent joins Progressive after eight years at 3M, the place for the final 12 months she has served as senior vp and world chief advertising officer for the patron enterprise group. Previous to becoming a member of 3M, Kent spent 13 years with Procter & Gamble, the place she led billion-dollar companies throughout North America, Asia and Western Europe. In her new position, she’s going to report back to Tricia Griffith, president and CEO of Progressive, and can serve on the corporate’s govt management group.

“I’m completely thrilled to welcome Remi to the Progressive household,” Griffith stated. “With greater than 20-plus years of selling expertise, she has a confirmed monitor file of working with and main well-known world manufacturers, and I’m assured she’s the appropriate particular person to proceed to maneuver our model ahead.

“Her creativity and data-driven decision-making aligns with ours, and I do know she’ll be an incredible match for our tradition. I look ahead to having Remi as the most recent member of my govt management group, and I additionally need to reiterate my due to Jeff for his ardour and dedication to rising our model over the past 11 years.”

Learn subsequent: Progressive Insurance in massive hiring spree

“I’m honored to affix such a well-recognized model,” Kent stated. “I look ahead to constructing on Progressive’s success and persevering with to drive progress whereas main such an achieved advertising group. They’ve constructed a formidable suite of campaigns and characters with unimaginable momentum out there, with proficient groups and businesses who proceed to innovate on this extremely aggressive class. After attending to know Progressive, I’m so impressed with the tradition they’ve created beneath Tricia’s and Jeff’s management – not solely fast-paced and artistic, however welcoming, respectful and true to its values.”



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