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Richard Branson competes with Jeff Bezos and Covid-19 hits business on the planet – News


Richard Branson wants to beat Jeff Bezos This Sunday space In some sort of attention-grabbing act that helped make the British millionaire famous and build his Virgin Group into a global brand.

Returning to the ground, Branson’s business empire (across airlines, cruise ships, hotels, and gyms) seeks to recover from the financial blow to many tourism and travel-focused companies during the pandemic. I am. Virgin Galactic Holdings, a space travel company that takes Branson to the first full-crew space flight this weekend, and his satellite launch company, Virgin Orbit, were illustrious spots. According to people familiar with the matter, they have been his main focus for several years.

The launch is scheduled nine days before Amazon.com Inc. founder Bezos will be part of it, assuming there are no weather or technical issues. The first crew carried by his own space travel company, Blue Origin LLC. The launch of rivals highlights the competition that billionaires may develop in the coming years to bring paid passengers to the edge of space. SpaceX, a rocket company led by Tesla CEO Elon Musk, plans to carry paid passengers even higher this year.

Branson, 70, has gained worldwide attention to his business for many years against the backdrop of promotional stunts, taking risks that are an important part of the brand and establishing a glamorous persona. Mr. Branson’s participation in the launch is a marketing opportunity, but it is also important to ensure that the flight is safe for future paying customers, former Virgin senior executive Will, who discussed the flight with Mr. Branson.・ Whitehorn said.

Whitehorn, who is also chairman of UKspace, the UK space industry association, said: Tickets sell for $ 250,000 each, according to Virgin Galactic, and the company has raised $ 80 million in sales and deposits.

Richard Branson competes with Jeff Bezos and Covid-19 hits business on the planet

Source link Richard Branson competes with Jeff Bezos and Covid-19 hits business on the planet

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