Rick and Morty creator’s next show will be ‘curated on the blockchain’

Rick and Morty meet the NFTs.

Video screenshot by Gael Fashingbauer Cooper/CNET

NFTs are confusing and little understood, however Fox needs in. Dan Harmon, the creator of Neighborhood and Rick and Morty, is making a brand new present for the media big referred to as Krapopolis. Based mostly in historical Greece and revolving round a household of people, gods and monsters, Fox says Krapopolis “will function the first-ever animated sequence curated totally on the blockchain.”

So what the hell does that imply? From what we all know up to now, not an entire lot.

“The corporate will launch a devoted market for Krapopolis that may curate and promote digital items, starting from NFTs of one-of-a-kind character and background artwork and GIFs, in addition to tokens that present unique social experiences to interact and reward tremendous followers,” Fox mentioned. 

NFTs, or nonfungible tokens, are certifications of possession which are minted on blockchains — digital ledgers which are unalterable and accessible for all to see. You possibly can get NFTs for anything digital: artwork, tweets, YouTube clips, audio recordings, GIFs and so forth. Individuals purchase them for bragging rights — everybody can see Jack Dorsey’s first tweet, the argument runs, however just one particular person can personal it — or as a result of they hope to promote them for extra later. One NFT of an artwork piece depicting a splice of Homer Simpson and Pepe the Frog offered for $320,000 this 12 months after being purchased in 2018 for $38,000. 

So when Fox says Krapopolis will probably be “curated on the blockhain,” it is seemingly a imprecise manner of claiming it should arrange a market for the aim of promoting NFTs and tokens (i.e. cryptocurrencies) associated to the present. It does not imply that the present will completely be accessible by way of the blockchain. It is much less about Dan Harmon’s new present than it’s about Fox venturing into a brand new, doubtlessly profitable monetization alternative. In reality, according to The Hollywood Reporter, Fox is organising a brand new firm, Blockchain Inventive Labs, to that finish. 

“As an advertiser-focused, artist-first and animation-obsessed firm, Fox goes to take advertisers into the world of blockchain-powered tokens, together with NFTs,”  Fox Leisure CEO Charlie Collier mentioned throughout a presentation to advertisers, stories the publication.

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