Rolls-Royce hits new sales record in the first quarter as the wealthy demand luxury cars

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Rolls-Royce Ghost


Rolls-Royce Motor Cars had its greatest quarter in its116-year historical past, setting a gross sales file within the first quarter because the world’s rich snapped up its $330,000 SUV and different fashions.

The luxurious automobile firm, which is owned by BMW, delivered 1,380 automobiles within the first quarter, up 62% from the identical quarter in 2020 because the pandemic began impacting gross sales and manufacturing. The quarter set a file for the corporate, surpassing its earlier excessive in 2019.

The corporate stated demand is particularly sturdy for its the Cullinan, its almost 3-ton SUV that begins at $335,000 however sometimes sells for over $400,000 with choices and customizations. Gross sales are additionally sturdy for its new Ghost mannequin, which begins round $332,000 and has an non-obligatory LED inside roof to simulate a starry sky.

Rolls-Royce’s record-breaking quarter affords the most recent signal that the world’s rich, who’ve added trillions of {dollars} to their wealth because the begin of the pandemic due to rising markets, are able to spend. Different high-end automobile firms, like Bentley and Lamborghini, have additionally seen sturdy latest gross sales.

Rolls-Royce stated demand continues to stay sturdy “with order books extending effectively into the second half of 2021.”

“We have responded to latest challenges with our customary boldness, creativeness and inventiveness, underpinned by meticulous planning and a relentless concentrate on our prospects’ wants and necessities,” CEO, Torsten Muller-Otvos, stated in a press release.


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