Sage Cleansing in Lake Value began throughout pandemic
WEST PALM BEACH — Alicia Colon is among the many thousands and thousands of People who misplaced their jobs in 2020 due to the COVID-19 pandemic as employers closed workplaces or in the reduction of on employees.
Now she owns a cleansing firm specializing in trip leases.
Colon, 32, of Lake Value Seashore, labored within the automotive trade in advertising and marketing for a decade earlier than being laid off in late February 2020. The occasions she would have been planning for South Florida Ford sellers have been canceled.
Fortuitously for Colon, she had already been fascinated with beginning a cleansing business after studying a Fb put up by a lady who had left a company job and opened a cleansing firm.
West Palm Seashore firm now employs 10, has 115 shoppers
That impressed Colon to discovered Sage Cleansing, primarily based in West Palm Seashore. Colon now has 10 workers and 115 shoppers, together with 50 trip rental properties that her group handles.
“I was going to launch this business in the fall of 2020. There was no rush. Then out of nowhere, the shutdowns happened,” Colon mentioned. “I decided to open in 30 days. I hired two cleaners. We did training and orientation. They had just announced that cleaning companies were essential. That was our green light.”
She researched cleansing strategies, reached out to different cleansing firm house owners and promoted her agency on social media.
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“Even though cleaning was essential, people were afraid. A lot of times there were no clients. I did not want the two girls I hired to leave, so I paid them the equivalent of what their unemployment would have been, $500 or $600 a week,” Colon mentioned.
Colon spent about $10,000 on start-up prices, and estimates she has invested greater than $20,000 to date. Final 12 months, Sage Cleansing gained a $10,000 minority business grant from the City League of Palm Seashore County
“Toward the end of 2020, things started to shift. There were more snowbirds here. Florida was a little lighter on the restrictions,” Colon mentioned.
After being laid off from a job at a nonprofit in late summer season 2020, Colon’s mom Diana Gonzalez-Hicks joined her as vp of operations. Colon mentioned her main problem within the business is hiring high quality workers.
“Finding good staff is the hardest. The labor shortage — just like what everyone else is experiencing,” Colon mentioned.
However the work is worth it, she says, although some may deal with it with disdain.
“This industry can be tainted with stereotypes. A cleaning specialist is a professional. You are not the help. You are not the maid. Walk with pride in the work you do because the work you do is important,” Colon mentioned.