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Sainsbury’s relaunches Habitat in its supermarkets and online

Sainsbury’s relaunches Habitat in its supermarkets and on-line after closing its flagship retailer throughout the pandemic


Sainsbury’s has relaunched Habitat in its supermarkets and on-line after closing its flagship retailer throughout the pandemic. 

Britain’s second largest grocer purchased the furnishings model – which was based in 1964 by designer Sir Terence Conran – alongside Argos 5 years in the past for £1.4billion. 

Iconic: A Habitat advert and (inset) the previous flagship retailer on Tottenham Court docket Highway

However the model languished, resulting in the closure of a number of shops – together with its iconic Tottenham Court docket Highway flagship in London – leaving it with 11 concessions in supermarkets and three furnishings showrooms. 

The grocer now hopes it may possibly revitalise the model by increasing on-line, promoting cheaper objects, similar to cushions and vases, in supermarkets, and introducing a brand new kids’s furnishings vary. 

Bosses mentioned they hope Habitat will turn into a £1.5billion income enterprise by 2025, though some followers are nervous the model will undergo by going downmarket. 

However Simon Roberts, Sainsbury’s chief government, mentioned: ‘The brand new Habitat marketing campaign will guarantee it turns into extra accessible and inexpensive for everybody.’

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