Sharekhan launches discount broking platform ‘Espresso’


Main brokerage Sharekhan on Tuesday has ventured into the low cost brokerage enterprise by launching a brand new platform referred to as ‘Espresso’ by a separate firm.

Espresso will cost Rs 20 per order solely when shoppers make a revenue by intraday trades throughout segments equivalent to fairness, F&O, commodity and foreign money whereas there will likely be no brokerage for the supply primarily based transactions.

Espresso model, in response to the administration, has been constructed with the aim “We care that you simply succeed”. As a sworn statement to this philosophy and considering that the majority merchants would have each, successful and dropping trades, no brokerage will likely be charged on loss-making intraday trades whereas supply trades will likely be freed from brokerage, the corporate stated in a press be aware.

“For us, it was not about after we entered low cost broking. Our quest was to search out the best worth proposition for the brand new technology of merchants & traders. As soon as we arrived at ‘we care in your success’ as our foremost purpose to be, the ensuing ‘Pay When You Revenue’ half was a pure end result,” stated Jaideep Arora, CEO, Sharekhan.

“We are going to proceed to search out extra such guarantees to assist folks develop into higher at buying and selling & investing. Solely then can one really champion retail participation in fairness markets,” he added.


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