Spotify becomes latest to experiment with a TikTok-style video feed

Spotify is testing a new TikTok-style video feed in its beta iOS app that exhibits fullscreen video clips as songs are performed, TechCrunch reports. The function was first noticed by Chris Messina, who posted a video of the feed in motion. When out there, the video feed is accessible from a new fourth tab within the navigation bar labelled “Uncover.” Particular person tracks can then be appreciated as you scroll by means of the feed, and there’s additionally a three dot menu icon to deliver up choices for every tune.

Spotify confirmed the check in a assertion offered to TechCrunch, however declined to touch upon if or when it would see a wider rollout. “At Spotify, we routinely conduct a variety of checks in an effort to enhance our consumer expertise,” a spokesperson stated. “A few of these checks find yourself paving the best way for our broader consumer expertise and others serve solely as an vital studying. We don’t have any additional information to share right now.”

The check comes as Netflix has began testing a comparable interface in its iOS app to assist customers uncover new content material to watch. It’s latest “Kids Clips” feature exhibits content material from its child-friendly exhibits, and follows the launch of a comparable “Fast Laughs” feed earlier this yr. As TikTok’s engagement hours soar, even non-social media platforms have gotten desirous about utilizing its format to assist customers interact with their very own companies.

The Uncover feed seems to construct upon Spotify’s current Canvas function, the place artists can have movies play alongside their music on the service. The movies proven as a part of the Uncover feed seem to be the identical as these used for Canvas, TechCrunch notes.

In an fascinating signal of how codecs are altering, the invention of Spotify’s new check comes virtually a yr to the day after the service was experimenting with utilizing a Snapchat-style stories feature alongside a number of of its playlists. Who is aware of what will likely be in vogue by this time subsequent yr?

Spotify becomes latest to experiment with a TikTok-style video feed Source link Spotify becomes latest to experiment with a TikTok-style video feed

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