Wednesday, September 29, 2021
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Target to Add More Disney Shops to Stores

Goal Corp. stated it plans to triple the variety of Disney outlets it operates inside its shops to greater than 160 within the U.S. by the tip of the yr because the retailer has seen a pickup in toy gross sales.

The Minneapolis-based firm on Monday stated it’s including the Disney shops in addition to a number of different toys and video games discovered solely at Goal places forward of the vacation season. Goal at present has 53 Disney outlets at its places, a spokesman stated.

Goal, which has greater than 1,900 shops, began hosting Disney “shop in shop” locations in 2019 as an effort to cater to households. Walt Disney Co. stated it operates about 200 shops in North America that supply Disney, Marvel, Pixar and Lucasfilm branded merchandise, in line with its annual report in late 2020.

Retailers have been carving out house of their shops for different manufacturers and ideas. Toys “R” Us will roll out shops at greater than 400 Macy’s Inc. places within the U.S. in 2022, the businesses stated final week.

On the similar time, toy corporations are working to make sure sufficient provide for this yr’s vacation season amid logjams at seaports world wide. Provide-chain disruptions and rising prices for supplies and labor have led to cost increases, and toy-industry veterans have stated this yr’s disruption is worse than final yr, when the Covid-19 outbreak briefly shut ports, factories and shops.

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