Thanks to Samsung, Wear OS is now the second-largest wearables platform


TL;DR

  • Wear OS market share has surged thanks to Samsung adopting the platform for its Galaxy Watch 4.
  • The Apple Watch is nonetheless the hottest wearable on the planet, however market share is down 10% from final 12 months.
  • The sub-$100 wearable market continues to develop, with Amazfit rating third globally.

Apple, Samsung, Amazfit, and Huawei are usually discovered at or close to the high of latest wearables market share reviews. Google’s Wear OS platform is normally totally absent from these reviews or roped into the nebulous “different” class that makes up the least-popular platforms every quarter. This previous quarter, issues had been completely different for Wear OS.

In accordance to Counterpoint’s newest wearables market share estimates, Wear OS market share has surged in Q3 2021 to 17% from simply 4% QoQ. This is a 325% enhance in market share, and the hottest Wear OS has ever been on a world scale. This is, after all, virtually totally thanks to Samsung adopting Wear OS on the Galaxy Watch 4 series and dropping its homegrown Tizen platform.

In actual fact, Samsung achieved its highest-ever quarterly shipments in Q3 this 12 months, rocketing the firm up to second place simply behind Apple. Huawei beforehand held the second-place spot, however now sits down in fifth place total, simply forward of Garmin.

Samsung’s large enhance in gross sales this quarter little question has to do with many components. The Samsung Galaxy Watch 4 and Galaxy Watch 4 Basic have obtained overall positive reviews round the web. This is additionally the first time in years Samsung has launched a smartwatch collection in a number of kinds, sizes, and colorways. The Galaxy Watch 4 supplies way more selection to customers than Galaxy Watches have in the past.

The Galaxy Watch 4’s a number of kinds, sizes, and colorways helped it promote so properly in Q3 2021.

Counterpoint claims greater than 60% of whole shipments from Samsung had been offered in North America and Europe.

Wear OS market share will stay excessive for the foreseeable future thanks to Samsung’s efforts. Nevertheless, we’ve been important of Google’s new Wear OS 3 platform since its inception. Whereas the person interface has improved and Google appears to be extra centered this time round, rising questions on Google’s lack of update commitments have precipitated us to concern about the platform’s future.

This brings us to a broader level about the wearables market. Whereas Apple and Samsung are sitting at the high, the sub-$100 wearables market is rising rapidly. One-third of all wearables shipped in Q3 2021 had been beneath $100. Neither Apple nor Samsung affords sub-$100 wearables to compete with the likes of Amazfit or different manufacturers.

The concentrate on price range wearables has allowed Huami’s Amazfit model to safe third place total. Indian manufacturers like Noise and BoAt, which maintain first and second place in the Indian market respectively, shipped greater than double their wearable units QoQ — proof that not everybody desires to (or can) spend over $100 on a smartwatch.



Thanks to Samsung, Wear OS is now the second-largest wearables platform Source link Thanks to Samsung, Wear OS is now the second-largest wearables platform

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