Based on exploratory discussions that began in early 2019, HeiQ and LYCRA Company chose to leverage common philosophies and strengths in textile science, commercial networks and global marketing to drive innovation platforms to a broader textile market. Did. Both companies envision consumer brand innovation in the stretch, thermoregulatory, freshness and sustainability market spaces.
Steve Stewart, Chief Brand and Innovation Officer at Lycra Company, said: “By combining the strengths of both companies, we will continue to drive meaningful innovation within the textile industry and deliver new solutions to a larger audience at a faster pace.”
LYCRA Company and HeiQ are working together to bring reliable expertise to the entire global textile value chain of yarn processors, textile mills, clothing producers, brands and retailers, delivering textile performance through partnerships. Demonstrate our commitment to sustainable consumer-led innovation to achieve unprecedented levels. These industry leaders have complementary strengths. While LYCRACompany is a recognized leader in branded textiles and fabrics for sustainable stretch, heating and cooling needs, HeiQ is a complete base for freshness, sustainability and smart temperature control. A well-known innovator of innovation. , Antiviral, dry, and many other market spaces.
The first and first of many innovation platforms have been rolled out throughout the summer, offering consumers the freshness and antiviral effect of HeiQ with the quality and comfort of stretch fabrics that have been certified for performance on the new LYCRA® fresh FX. Brings a new dimension of comfort and confidence to the ™ technology brand standard. Preparations for this innovation are already underway, initially focusing on China’s local value chain for Chinese consumers and expected to be introduced at the Intertextile Show in Shanghai at the end of August. ..
“HeiQ’s goal is for textile industry brands and factories to bring comfort, performance and sustainability to textiles and increase brand awareness for key consumers who will maximize the benefits of these innovations.” Co-founder Carlo Centonze said. HeiQ Group CEO. “This collaboration with LYCRA Company not only brings together the best spirits, but also ensures that our breakthrough innovations are available and profitable to as many consumers as possible.”
“This collaboration is based on a strong foundation of common values and philosophies shared by the two companies,” said Julien Born, CEO of Lycra Company. “We look forward to exploring the natural synergies between us and discovering new solutions for the apparel industry.”
The focus of these collaborations is to address the relevant consumer needs for quality, durability and sustainable garments. Sample fabrics and garments will be commercially available at the end of summer.
Fiber2Fashion News Desk (RKS)
US-based LYCRA Company, a leader in textile technology innovation, and HeiQ, a Swiss specialty chemicals company, have launched a wide range of collaborations across multiple technology and brand platforms to make more innovative, quality-enhancing and sustainable textile technology. We promise to place even more emphasis on. Features for consumers around the world.
The collaboration between LYCRA Company and HeiQ in the US promises an exciting future
Source link The collaboration between LYCRA Company and HeiQ in the US promises an exciting future