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The cotton industry wants to increase the transparency of fibers: Mercer – News


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According to FiberTrace CEO Shannon Mercer, the cotton industry has a constant desire to increase the transparency of this fiber in order to combat all the negative and false information currently on the market. On the other hand, since the pandemic, consumers have been increasingly demanding to know the source of the product.

Mercer talks about the sustainability of the textile industry and tells Fiber2 Fashion: Of course, affordability, performance, and longevity are always important drivers, but as consumers continue to understand the impact of overconsumption on the planet, buying habits until they choose a brand that truly innovates and reduces impact. Affects. In the same way. “

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Fiber2Fashion News Desk (KD)

According to FiberTrace CEO Shannon Mercer, the cotton industry has a constant desire to increase the transparency of this fiber in order to combat all the negative and false information currently on the market. On the other hand, since the pandemic, consumers have been increasingly demanding to know the source of the product.

The cotton industry wants to increase the transparency of fibers: Mercer

Source link The cotton industry wants to increase the transparency of fibers: Mercer



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