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The final NHL Stanley Cup game at the NBC attracts 3.6 million viewers – News


Tampa Bay Lightning’s Stephen Stamkos # 91 in the locker room at the Stanley Cup after Tampa Bay Lightning defeated the Montreal Canadiens in Game 5 at the 2021 Stanley Cup Finals to win the best of seven Game Series 4-1. Celebrate Cup Playoffs at Amalie Arena in Tampa, Florida, July 7, 2021.

Scott Odette | National Hockey League | Getty Images

With the final numbers coming out, the National Hockey League attracted 3.6 million viewers in Game 5 of the Stanley Cup Finals at NBC, the league’s final season on the network.

On Wednesday, Tampa Bay Lightning defeated the Montreal Canadiens. 1-0, repeat As a Stanley Cup champion. Like professional basketball, the NHL’s main event is unscheduled due to a pandemic.But compared to the 2020 Stanley Cup Last September, The number of viewers has recovered.

The average number of viewers for this series was 2.52 million. 2020 series featuring Lightning Stars and Dallas Stars, About 2 million viewers on average Through 6 games. The 2019 Stanley Cup Finals featured one of NHL’s “original 6” hockey clubs, the Boston Bruins and St. Louis Blues, with an average of 5.3 million viewers in seven games.

The first four games of the 2021 series were delivered on NBCSN, NBC’s broadcast network and sports channel, to an average of 2.23 million viewers, including linear, cable and streaming.

The NHL has ended its 16-year relationship with NBC this year and moved to ESPN and WarnerMedia.League pays media rights Over $ 625 million annually Courtesy of the New Deal. ESPN and TNT will split upcoming Stanley Cup broadcasts.

Tampa Bay Lightning’s Patrick Maroon # 14 wins 1 in Game 5 of the 2021 Stanley Cup Finals for a series 4 to 1 victory against the Montreal Canadiens at the Amalie Arena in Tampa on July 7, 2021. After winning -0, lift the Stanley Cup. , Florida.

Florence Label | National Hockey League | Getty Images

New way to activate

But before NBC Sports finished reporting, Lightning carried out a personal business deal with winger Patrick Maroon.

Maroon became the first NHL player to activate a marketing contract after Lightning clinched the series.On ice Interview with NBC, He mentioned Shavelogic and triggered their deal. The company manufactures shaving products and has signed a six-digit contract with Maroon for stock options and ambassador roles. The agreement was negotiated by Rob Grant, an NHL agent in the Octagon’s hockey division.

Shavelogic has also signed a contract with May NHL And now it is allowed to leverage the league’s intellectual property and display its brand at future Stanley Cup events.

The 33-year-old Maroon finished the NHL regular season with 18 goals (14 goals and 4 assists) in 55 games. His contract has one year left, which is equivalent to $ 1 million. Maroon earned $ 15 million in his career. Spotrac..

Disclosure: NBCUniversal is the parent company of NBC and CNBC.

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